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Google for Education partnered with Cooper to become the market leader for educational technology. 

Through in-depth research of teachers, principals, and K-12 IT professionals, rapid prototyping, testing, and iterative sprints, Cooper designed:

  • A streamlined way for schools to purchase Google devices.
  • A marketing website to tell the story of Google for Education.
  • The Google Training Center, a comprehensive system for teachers to learn how to use Google technologies in the classroom. 
  • The Google Transformation Center to convene a community of school leaders that share resources and best practices.

Since our partnership, Google’s market share has increased dramatically:

  • 250,000+ teachers have registered on the Google Training Center, and 30,000+ have become advanced users, or Google Certified Educators. 
  • Chromebook sales account for 58% of mobile devices shipped to schools in the US, up from 38% in 2014. More than half of US primary and secondary school students — more than 30 million children — use Google for Education products.

These new initiatives have helped Google achieve its goal of becoming the market leader for educational technology and improving educational outcomes around the world.

58%

Market Share

"Using Chromebooks, we’ve created a school system that paves the way for the future." 

- Tejo Vink, Director of Upper-School Education

+30M

Google products in the classroom

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