Creative Culture

Cooper loves to leverage the innovation and creativity that clients already have. To help us do it even better, we recently launched a foundational half-day workshop called Intro to Design Thinking. The workshop exposes a whole organization to the transformative power of design thinking, from entry level staff to the CEO. The first Intro to Design Thinking workshop took place at the Bay Area Discovery Museum (BADM) in Sausalito, a legendary institution with an inspiring mission: “To ignite and advance creative thinking for all children.”

Immersive Learning

The Cooper team used Intro to Design Thinking to share their signature design framework with BADM. We used a hands-on exercise with a real-life situation in need of a design overhaul to show BADM what design thinking is and to help them explore its value.

After a raucous game of “rock, paper, scissors,” Cooper paired open-ended, creative exercises with corresponding lectures that covered each part of the design process. Cooper also shared the award-winning work it did with Kurbo, a healthy choices app for kids, to show how understanding client goals and motivations is the foundation of change through design.

"It changed my perception of what the real problems were that we were trying to solve and what the solutions might be."

BADM employees took turns acting as designer and client to understand both sides of the feedback-based process. Facilitators encouraged solutions from serious to silly during sharing sessions—even the most impractical ideas helped illuminate critical pain points. 

By the end, BADM reported a deeper understanding of how customer needs can (and should) drive the design process. Lea Wood, Senior Manager of Individual Giving at BADM, said that the workshop brought out the need for human-centered design by showing her perspectives she would not have otherwise imagined. “It changed my perception of what the real problems were that we were trying to solve and what the solutions might be,” she said. “What we learned will help us ask interesting questions about why people give and why they don’t.”

Insights

The kickoff for Intro to Design Thinking got BADM to look closer at their program development, branding, and more through a new lens. Participants reported that the experience helped scaffold the current design practice at BADM, that they found new insight in Cooper’s interview techniques, and that the event helped them deepen and clarify the entire design process.

"The training helped us ask interesting questions about why people give and why they don’t.”

- Lea Wood, Senior Manager of Individual Giving

To ignite and advance creative thinking for all children.

Bay Area Discover Museum Mission

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