Chris Hogg is an expert in healthcare data analysis who founded 100Plus after asking the question: what can I do with life expectancy data? His premise that healthy living happens between trips to the doctor grew into a mission to encourage people to live more healthfully by offering a novel way to interact with health information.
Enter LifeScore. Leveraging the power of data, technology, and design, Hogg envisioned a provocative way to empower individuals to make positive health choices by calculating their life expectancy or LifeScore based on personal information combined with a vast set of medical record and health data from the CDC and HealthData.gov, among other sources.
When Hogg enlisted Cooper in turning his vision into reality, he had just a back-of-the-napkin concept. Cooper hit the ground running to address key questions, such as: How can we make the idea of life expectancy palatable?· What will keep people engaged and coming back? How and when will consumers use the application?
Hogg envisioned users opening their 100Plus app while in line at the coffee shop or waiting for a commuter train, so Cooper knew simplicity had to be a key design focus. The iPhone has limited screen space so Cooper designed 100Plus with simple navigation like swiping gestures to move from one screen to the next and creating “more information” panels and other elements that slide down from the top of the phone screen or up from the bottom of the screen.
Here’s how it works. First-time users enter a small but meaningful set of demographic and health data to establish an initial LifeScore. Then 100Plus periodically sends users questions and challenges. One set of questions might ask about the number of alcoholic drinks a user consumes daily or whether he or she eats beta-carotene-rich vegetables, for example. And fitness challenges might include taking a 45-minute walk every day. In either case, 100Plus lets users know the impact of their answers and actions on their LifeScore.
Cooper also applied the idea of simplicity to the healthcare content of 100Plus. Consumers already get enough complex, content-heavy healthcare advice from doctors, news media and the Internet. 100Plus simplifies healthcare information by making it more personal and digestible. After a user answers a set of questions about alcohol consumption or overall diet, for example, 100Plus responds with specific tips. These might include: “consume one less drink a day and your LifeScore will increase by 5 years” or “your risk of getting diabetes is now 20 percent” feedback that is real and personalized.
“It was truly amazing that they were able to go from a back-of-the-napkin-idea to a fully, working app in such a short time.”
Cooper had originally planned to create a simple prototype, but as the project progressed, it became clear that Hogg needed more to communicate the potential impact and experience of 100Plus. Hogg agreed that a fully functional application ready for user input and interaction would help him test and refine his concept with consumers and allow him to show a real proof-of-concept to potential investors, so Cooper programmed, produced, and delivered a working version of 100Plus in just one month in all, Cooper’s work with 100Plus went from idea to application in just 10 weeks.
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