The Applied UX Design Intensive is an opportunity for product or service design professionals to challenge their skills. In this 4-day course, you’ll work with stakeholders from Fair Trade Certified™ to creatively scale their data collection process in a way that maintains high data quality. You’ll tackle constraints like limited access to internet and language barriers, and think about ways to incentivize responding and create feedback loops for the producer organizations. Your solutions will help Fair Trade Certified farmers and workers in 45+ countries to make better, data-driven decisions about their communities and will show businesses and consumers the impact of their buying choices.
This workshop will be led by UC Berkeley Professor Thomas Lee and Cooper Practice Director Jenea Hayes.
Thomas Y. Lee is Associate Adjunct Professor of Operations and Information Technology Management and Director of Data Science at the Fisher Center for Business Analytics, UC Berkeley Haas School of Business. He teaches courses in management science and product design. His research applies data analytics to identify and select opportunities for product and service innovation, marketing, and design. He has served as a Data Science Research Fellow at frog Design studying the intersection of Data Science and Design. He was previously assistant professor of Operations, Information and Decisions at the University of Pennsylvania's Wharton School. His PhD from MIT studied attribution and provenance in heterogeneous queries on structured and semi-structured data.
Jenea is the Practice Director at Cooper. Here, she uses her obsession for what makes people tick to synthesize key details while keeping the whole system in mind. She is passionate about making products easier for consumers to use, and believes design thinking can have a radical effect on business solutions. With an undergraduate degree in psychology from Harvard, and a Masters in Cognitive Psychology from Stanford, Jenea applies rigorous thought to each stage of design, helping companies get great products and services out into the world..
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