Big News! Cooper has joined Designit. Learn more
We and our third party partners use cookies for tracking website traffic and usage. If you continue to click on this page, you accept the use of cookies and similar technologies for the mentioned purposes. Read more about our and our third party partners' use of cookies and similar technologies, including how to opt out of the use of cookies and similar technologies, https://www.cooper.com/cookie-policy.

What if you could get 90% of the room to say "yes" within the first few minutes of your next presentation? What impact might this have on your work, budget, headcount, or career advancement?

When it comes to selling a disruptive message, there’s one key factor at play—and this full-day workshop will teach you how to master it. Having the right narrative is the secret to get sponsorship, cross-functional alignment, and buy-in from leadership.

This program teaches a new approach to communicating the story of innovation. By the end of this class, you’ll understand how to apply a 3-step storytelling framework to quarterly business reviews, product roadmaps, investor pitches, employee all-hands, and other defining moments.

What you'll learn

  • How to apply a 3-step narrative sequence for any high-stakes presentation, along with how to overcome disbelief, objections, and resistance to change
  • Why data is so easily dismissed and how to present it in an undeniable manner that’s aligned with business objectives
  • How to prototype and test the resonance of a strategic narrative with stakeholders
  • How to listen for and coach a meaningful story out of anyone


Who should attend

Product managers, designers, researchers, marketers, and engineers. Anyone who has a disruptive vision, product, or idea they need to effectively sell and champion. Unfortunately, most of us haven’t been taught how to frame and structure a compelling narrative—especially one attuned to the complex nature of tech innovation and business transformation.

"I really found this storytelling framework to be valuable and easily repeatable. I definitely plan to use it going forward."

- Rob, Product Design, Facebook

"One of the best workshops I've attended in a long time. With simple steps that I can take away to create an impactful narrative. Vital, informative, essential, & amusing!" 

- Danae, Strategy & Research Lead, TSB Community Trust


Got questions? Contact us.


Michael Margolis

Michael Margolis is one of the world’s leading experts in Narrative Strategy. A 2x TEDx speaker. A strategic advisor to Silicon Valley's biggest brands. A cultural anthropologist and story philosopher. As CEO of Get Storied, Michael has pioneered breakthrough models to messaging, innovation, and large-scale change. He is the author of the Amazon #1 best-seller, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. You can find him on Twitter @getstoried where he engages with 250,000 followers. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Interested in public sessions? when we schedule new ones.

Related courses

Students often ask us which workshops go well together, so we’ve put together our recommendation.

See all courses

Contact Us

A Cooperista will follow up with you shortly.

Newsletter
Sign Up