Big News! Cooper is joining Designit. Learn more

This 1-day Masterclass teaches a 3-step game-changing method for more persuasive presentations. Especially for product managers, designers, marketers, and innovators. Anyone who needs to humanize complex data, convey better value propositions, and sponsor business transformation. 

Innovation is a speculative act. Which means you often face great skepticism and disbelief. It comes with the territory: challenging the status quo. By definition, you’re overstepping. Stealing fire from the Gods. Doing something you’re not supposed to. Whether it’s an investor pitch, a team all-hands, or your quarterly business review. Your credibility and success comes down to framing the right story. And when it comes to product, design, and innovation -- you need a different approach. Past attendees include leaders from Facebook, Google, Microsoft, Paypal, IBM, Plantronics, Pivotal, Airbnb, and Dalai Lama Fellows.

What You’ll Learn:

  • A 3-step narrative sequence for crafting a persuasive presentation
  • How to avoid putting your audience in fight or flight resistance
  • Techniques for “empathy mapping” that unlock a story’s potential
  • How to humanize disruptive technology and other paradigm-shifting efforts
  • What to do that overcomes disbelief, objections, and opposition to change
  • How to memorably tell your own story in 60 seconds or less

This course is ideal for: 

Senior leaders, product managers, and service designers. Anyone that needs to better communicate the big picture story that can influence change and make transformation tangible. 


"Thanks again. The class helped me get unstuck on a number of big entrepreneurial efforts." - Dan Becker, Venture Partner, Velocity Venture Capital


"Michael brings a dynamic understanding of how story is an integral part of everything we do.  I give away his book to people all the time. I highly recommend him." - Robert Richman, Former head of Zappos Insights

story is an integral part of everything we do.  I give away his book to people all the time. I highly recommend him." - Robert Richman, Former head of Zappos Insights

Download the full course description. Got questions? Contact us.


Michael Margolis

Michael Margolis is one of the world’s leading experts in Narrative Strategy. A 2x TEDx speaker. A strategic advisor to Silicon Valley's biggest brands. A cultural anthropologist and story philosopher. As CEO of Get Storied, Michael has pioneered breakthrough models to messaging, innovation, and large-scale change. He is the author of the Amazon #1 best-seller, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators. You can find him on Twitter @getstoried where he engages with 250,000 followers. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Interested in public sessions? when we schedule new ones.

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Big News
Cooper is joining Designit!

We are thrilled to announce that effective October 4, 2017, Cooper has joined the Designit family. Designit is a global strategic design firm with a team of 550+ designers, researchers, and technologists across 14 offices worldwide. Designit is part of the leading technology company, Wipro.