Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of design research methods, including conversation stimuli, ideal journey mapping, collage, and rapid prototyping. We’ll cover interviewing strategies and show you how to custom-tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.
You’ll walk away knowing how to:
* This class was previously known as Uncovering Customer Insights
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