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Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of design research methods, including conversation stimuli, ideal journey mapping, collage, and rapid prototyping. We’ll cover interviewing strategies and show you how to custom-tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.

You’ll walk away knowing how to:

  • Gain a deeper understanding of your customers’ goals and behaviors
  • Conduct exploratory, generative, and evaluative research methods
  • Choose the right research methods for your goals
  • Use synthesis techniques to mine insights that can drive design decisions

Download the full course description. Got questions? Contact us.

* This class was previously known as Uncovering Customer Insights

Mar 18-19, 2019
Apr 17-18, 2019
May 13-14, 2019
Jun 3-4, 2019
Corporate Training
Your Office

Can’t make these sessions? when we schedule new ones.

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