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Level up your ethnographic research skills and uncover what makes customers tick. You'll learn how to leverage existing opportunities to maximize your user research and build the case for a robust design research practice. We’ll cover interviewing strategies and show you how to synthesize and communicate your research results for organizational impact. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customers needs. 

You’ll walk away knowing how to:

    • Make the case for design research in your organization 
    • Leverage existing opportunities to fit in exploratory research 
    • How to design and create great research interviews 
    • How to get the most from user testing sessions 
    • Learn a structured process for synthesizing research into a model 
    • Learn how to use guerilla research to propel your design forward 
    • Practice communicating research results for impact 

    Download the full course description. Got questions? Contact us.

    May 13-14, 2019
    Jun 3-4, 2019
    Corporate Training
    Your Office

    Can’t make these sessions? when we schedule new ones.

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