The first three editions of About Face shaped the evolution of interaction design, bringing it from development shops and research labs into the everyday language of product marketing, design and development. This fourth edition, the most significant revision yet, features a stunning new design and a full-color interior. Addressing the many changes in the design landscape since its last publication, this new edition includes interaction methods and strategies for touchscreen phones and tablets as well as updated chapters for the web and desktop applications.
Alan Cooper offers a provocative, insightful, and entertaining explanation of how talented people repeatedly design bad software-based products. More importantly, he uses his own work with companies big and small to show how to create products that will both thrill users and improve the bottom line.
Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises.
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