Here at Cooper, we find that looking at the world from the perspective of people and their goals causes us to notice a lot of bad interactions in our daily lives. We can’t help but pick up a whiteboard marker to scribble out a better idea. We put together “The Drawing Board”, a series of narrated videos, to showcase some of this thinking. These aren’t meant to be slick, highly-produced demos—just some ideas we’ve thrown up on the board to stimulate thought and discussion. So enjoy. Discuss. Design.

This Drawing Board is about riding the bus.

Until a bus rider is familiar with a particular route, there’s anxiety around either pulling the cord soon or too late. Let’s meet two riders who have that anxiety minimized as they head to the same appointment with a service called Pull Cord.

This is the tenth Drawing Board published on the Cooper Journal. See more on at