As Halloween approaches, and the veil between worlds grows wan, threadbare, and permeable, Cooper realizes that we can serve the spirit, spook, and creature population better if we understand them from a Goal-Directed perspective. In service of this we present a short series of Halloween personas. Today's persona is Juan Espinoza.


Juan was a senior conductor for the Next Stage Railway in 1889, when a demonic cow on the track derailed the train, killing all aboard and decapitating him in the wreckage.

How we can help Juan:

  • Use mechanical controls to match his 19th-century mental model and skill set.
  • Make things accessible so they are easy to detect and operate without eyes, ears, or the ability to make physical contact with objects.
  • Support multiple languages.

Next persona Alexi Devers: Lycanthrope
Spectral investigator: Chris Noessel