Increases workforce and digital transformation capabilities in North America and paves new future for preeminent design consultancy as part of Wipro Digital.

NEW YORK; October 3, 2017 – WIPRO (NYSE:) has acquired Cooper, an award-winning design and business strategy consultancy. This acquisition strengthens Wipro’s design and innovation capabilities. Cooper will become a part of Designit, Wipro’s design arm, expanding their reach in North America and adding significant capabilities in professional education. 


Increasingly, global enterprise clients recognize that design is a critical part of any digital or business transformation. By adding Cooper’s skills and expertise, Wipro will be even better positioned to support their clients’ digital programs. “Our combined capability across design, strategy and technology gives us a unique platform for working side-by-side with clients on the entirety of their digital initiatives. With Cooper, an acknowledged leader and pioneer in the design community with roots on the East and West coast, we will now be the preeminent firm for world-class UX and interaction design. Combine that with Designit’s global strategic design services and our world-class engineering capability, and we can support the complete digital journey for our clients, helping them transform their businesses for the future” said Rajan Kohli, Global Head and Senior Vice President, Wipro Digital.


Founded by Sue Cooper and Alan Cooper, “The Father of Visual Basic,” Cooper has been a leading brand in interaction design and professional education for more than 25 years. Cooper is credited with inventing many tools and approaches used in design, including the Goal-Directed Design method and personas. Cooper provides consulting and training services to top clients, including Google, GE, NASA, and United Airlines.


“Designit and Cooper are a perfect match. Both companies are passionate about creating products, experiences, and systems that are high-impact and strategic — that matter. As a combined force, we’ll take our clients to new places, and help them think like a startup again,” says Mikal Hallstrup, Designit's Founder and Global CEO. 

Designit and Cooper share a strikingly similar culture and a shared passion for turning complex problems into solutions people love. Both companies are characterized by unparalleled craftsmanship, real-world practicality, and a humanizing approach to technology. As a combined force, we will continue to shape the future of business,” says Alan Cooper, Founder of Cooper.

About Wipro

Wipro Limited (NYSE:WIT) is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of 'Business through Technology' - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visit

About Designit

Designit is a global strategic design firm, part of the leading technology company, Wipro. We match big-picture thinking with creativity and technology, to drive change and growth across businesses, industries, and societies. We are here to make a human-shaped world, where everything is designed around real human needs. With a team of 500+ designers, researchers and business designers across 14 offices worldwide, we make products, services, and experiences that improve the way we all live, work, and do business.

About Cooper

Cooper is a leading consulting firm and training center founded by Alan Cooper, the Father of Visual Basic. Cooper applies design thinking techniques -- many of which they invented -- to create innovative products, services, and organizations. For 25+ years, Cooper has worked with thousands of top clients in virtually every industry and vertical.