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What is the ROI of Design?

The question as old as the design industry – what is the ROI of design? Turns out, we’ve been asking the wrong question. In this talk at  ProductTank SF, Designit’s Executive Director, North America, (and the former Managing Director of Cooper) Nate Clinton breaks down why attempts to measure the ROI of design have failed, and shares an alternative frameworks for evaluating the future value of software and product design, and making good trade-off decisions.

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Nate Clinton

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