User experience leaders,
It is our great pleasure to share with you the exciting news that Cooper has acquired Catalyst Group, a user experience design firm in New York City. Founded 17 years ago, Catalyst Group is an exceptional team of skilled designers, researchers, and strategists led by Nick Gould and Jon Mysel.
As the world of digital products explodes, the expectations of users climb apace, and there is simply no room in the marketplace for a product that can’t deliver a great experience. Cooper understands your need for a strategic partner with the wisdom, experience, tools, and perspective to help you stay on top in a crowded and competitive world.
This new union strengthens Cooper in many ways. We add fresh talents and capabilities in the fields of high quality user experience design, product strategy, design thinking, service design, product management, and user research, both pure and applied. We are infused with new experiences, new talent, and new character and, of course, we are geographically closer to our clients in New York, the Eastern US, and Europe.
At a time when many companies are building in-house design teams, Cooper believes that by remaining independent we play a critical role that internal teams cannot. Our independence gives us an outside point of view, and the perspective to make it work for you. As outsiders, we never shrink from the tough conversations that can move a business forward.
Our brilliant new teammates, now also called “Cooper,” stand ready to serve from their office in Manhattan, giving you the same superb quality you have come to value from our San Francisco office.
– Sue & Alan
Alan Cooper is the co-founder of Cooper and a pioneer of the modern computing era. He created the programming language Visual Basic and wrote industry-standard books on design practice like “About Face.”