Are your products failing to resonate with users? Too many features creating bloat? Many of today’s products are driven by spreadsheets, technology constraints, and feature lists. They leave frustrated customers wanting more.
We believe a better approach to design focuses on the human needs first and technology second.
In Cooper’s Interaction Design training, we can help you envision, plan, and build products and services that are financially viable, technically feasible, and that your customers will love.
Beginning this December, Cooper is bringing our experience-based, hands-on training to sites around the world.
Where will we be going?
December 3-6 in Philadelphia, Pennsylvania
May 2014 in Berlin, Germany (If you want to be the first to know when we announce the dates, add you name here)
What will the training be like?
Grounded in Cooper’s foundational Interaction Design training, the four-day course will provide an overview of interaction design practices and techniques. You’ll learn how to understand customer needs at a deep level, explore new product opportunities, and define the qualities of an ideal user experience. On the final day, you’ll put all of you have learned into practice as you redesign a real-world interface.
Course topics include:
- Defining the various human touchpoints (hardware, software, and service) that comprise a product ecosystem
- Mapping the product ecosystem to hunt for and identify product opportunities
- Conducting user research with powerful ethnographic techniques
- Translating research observations into goals, personas, and scenarios
- Developing and prioritizing requirements based on user and business goals
- Quickly turning requirements into a concrete product concept
- Sketching design framework and interface elements
- Communicating your design effectively at different stages of the process
Who should attend?
Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.
Who will be teaching?
R. Brian Stone is a practicing designer, educator, and researcher in the area of interaction design, information design, visual communication and user experience. He has more than 20 years of teaching experience and is currently an Associate Professor in the Department of Design at The Ohio State University and a Lead Design Educator at Cooper. His work has garnered numerous awards for design excellence, usability, and user satisfaction including the Apple Distinguished Educator award for educational technology leadership in the US.
Chris Noessel has been in the industry his entire working career, and consulting with Cooper for eight years in domains including services, financial, health, start-up, and consumer devices. He speaks internationally about topics such as pair design, big-picture trends affecting interaction design, and most recently, lessons that interface designers can learn from science-fiction in the book he co-authored with Nathan Shedroff titled Make It So: Interaction Design Lessons from Sci-Fi.
Where should we go next?
If you are interested in bringing Cooper U to your area, drop us a note and let us know where we should head next.
Can’t make it to class? Add your name to our mailing list to be notified as soon as we announce our next location.