Let's presume for the moment that interaction design can be perfected and delivered to your organization in a tidy, shiny bundle of brilliance. Have you now got a magic talisman that will protect you from competition and summon market share? Of course not. Design is just the beginning.
Like any piece of good advice, your organization must be able to hear the design and then act on it for it to do any good. Take a look at this checklist to see if your organization is design ready.