As Halloween approaches, and the veil between worlds grows wan, threadbare, and permeable, Cooper realizes that we can serve the spirit, spook, and creature population better if we understand them from a Goal-Directed perspective. In service of this we present a short series of Halloween personas. Today’s personas are Antone and Vladimir.

Antone D’Entremont, tortured soul


Antone grew up in southern Louisiana in the late 1700s, the son of a wealthy landowner. After his childhood sweetheart died, he gave up all hope for life. He told his troubles to a young gentleman who came through town, who promised him an end to Antone’s misery. Instead, he was turned to a vampire, and forced to live a life of eternal suffering, unable to visit his family ever again. Today he broods away his evenings in his family’s decaying plantation.


Challenges with technology:

  • Preferring the quill and ink of his childhood, Antone has never gotten the knack of using a keyboard.

How we can help Antone:

  • Provide a social interface for finding like-minded souls
  • Offer an intuitive interface that does not require calls to tech support (he can’t really call during normal business hours)
  • Automatic alerts when his loved ones are in harm's way

Vladimir Korzha, bloodthirsty bat


Vladimir, known as “Vlad” to his vampire offspring, grew up as a Romanian prince in the early 1400’s. After the tragic killing of his entire family by vengeful serfs, he vowed to devote his life to avenge their death. Vlad was turned to a vampire by a Romani witch during one of his bloody killing sprees. He was thrilled when he realized that his new powers would allow him to continue his killing spree through time immemorial. Today he works as a night watchman in a hospital.


Challenges with technology:

  • Vlad gives in to his passions quickly, which takes him away from technology. Any interface must offer quick hits and just-in-time, glanceable information.

How we can help Vladimir:

  • Provide a locational interface for locating “willing” prey
  • Offer a non-reflective screen, so his co-workers will not realize he has no reflection
  • A small, portable interface that fits underwing and works in low light conditions

Next persona Zombie, Zombie, & Emily
Prior persona Romulus: North American Woodland Ape
Unwilling victims: Jim Dibble and Greg Schuler.

Special thanks to Flickr user craigCloutier for the CC use of this image
and to Flickr user Alex Holzknecht for the CC use of this image