Journal

The Drawing Board: Feeding the Cats

Here at Cooper, we find that looking at the world from the perspective of people and their goals causes us to notice a lot of bad interactions in our daily lives. We can’t help but pick up a whiteboard marker to scribble out a better idea. We put together “The Drawing Board“, a series of narrated sideshows, to showcase some of this thinking.

The best-rated automatic cat feeder on Amazon has some serious interaction design problems, risking both well-fed cats and confident owners. In this Drawing Board, Cooper designers turn their attentions to the machines that take care of our four-footed friends.


Credits: Chris Noessel and Stefan Klocek.

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