Cross Country featured in Google Maps case study

Cross Country, a longtime Cooper client, was recently featured in a Google Maps Success Story. Cross Country Healthcare (CCH) is one of the largest providers of healthcare staffing services in the United States.

In the article, Google reports that “Using the Google Maps for Enterprise API, Cooper collaborated with developers at Cross Country to devise a powerful, visually enriched application that meshed seamlessly with Cross Country’s CRM system. The resulting web portal supplies nurses, allied health professionals, and recruiters with graphically rich location, facility, and housing data. For example, a nurse seeking a position in the Chicago area can specify a 10-mile radius, drill down into the map’s data points for street and vicinity information, and identify nearby assignments.”

CCTC’s Job Search for travelers was one of the first enterprise-level Google Maps mash-ups. It has powerful yet simple searching, filtering and flagging capabilities. With the new traveler web portal, customers have:

  • Immediate access to rich job information and job application services unlike any other staffing company
  • Anytime/anyplace access to the system’s web-based tools for seeking jobs and maintaining credentials, which provide ease-of-use and control to travelers while reducing recruiter workload
  • Ability to envision the realities of each new locale (such as housing and transportation), thus improving travelers’ self-service capabilities
  • Personalization based on the traveler’s past searches, nursing specialties, and lifestyle preferences

This project resulted in tangible benefits for Cross Country. According to Google, “After its first eight months, the nursing web portal realized a 77 percent increase in job-search activity. Job seekers are networking to make more informed decisions about upcoming assignments, resulting in greater job satisfaction. Additionally, a recruiter looking to place a candidate in a hospital now has sophisticated mapping technology to better match applicants with lifestyle preferences. From an administrative perspective, users can access updated payroll, insurance, and job-certification information – saving countless hours of paperwork, telephone time, and overhead expenses for everyone concerned.”

For more information about this project, please also see Cooper’s case study.

Lane Halley

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