Shipra is the Strategic Design Director at Designit, Bangalore. Her role involves transforming businesses by identifying unique value propositions and solving complex business challenges based on user insights and organisational aspirations. She collaborates with project teams at various stages, including design research, service design, implementation & more, to ensure effective application of the strategic vision.

She has 13+ years of experience of working in the domain of strategic design, branding, retail design & product design and has worked with multidisciplinary teams to serve clients across industry segments globally.

She facilitates Design Thinking workshops to helps organisations discover business opportunities. She is actively involved in Design Education in India by being a guest lecturer at NID, NIFT, IIM, MIT, jury member at NIFT, MIT & admission panelmyri member at NID.