With work across Fortune 500 clients spanning diverse industries, Reed’s user-centered design work has been used by millions of customers world-wide, across languages barriers and device types. Reed’s passion to create thoughtful design solutions means he enjoys diving into all parts of the process. From initial business discovery and problem definition, leading UX and Visual Design teams, through working closely with implementation teams to make sure the solution comes to life as it was initially dreamed.

Reed’s career has also spanned responsibilities inside organization: from leading and building teams, to helping shape the larger business and drive internal process and policy; all built around the idea of creating human-shaped places to create human-shaped work.