Prepare to design the future

  • When

    Monday, March 20, 2017, 9:00 AM-Wednesday, March 22, 2017, 9:00 AM

  • Where

    TBD

It seems every business person has gotten the memo: get design and win big. Companies everywhere are hiring, contracting, acquiring, and training designers. But is it really making any difference to the bottom line? In his Keynote, Alan Cooper explains why success requires more than just designers. You must also effectively integrate design into your business—and that is a significant design problem in itself.

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