Courses

Design Research Techniques

Design research techniques badge
Sessions for individuals / two days
Contact for team pricing

In this two-day course, you’ll discover how to maximize your user research and lay the groundwork for a robust design research practice. These tools will help you make your company more targeted, strategic, and customer-centric.

Ideal for

Product managers, marketing professionals, and designers with minimal research experience looking to build an understanding of their customers with user research.

Topics

Day

01

  • Learn how to identify research objectives and design interview guides to maximize insights.
  • Articulate the benefits of design research and qualitative methods over market research and quantitative methods.
  • Discuss how to shape product vision by leveraging design research to learn more about your target users.
  • Learn how to prime your notes, identify patterns, and translate findings into insights.
Day

02

  • Understand how to identify opportunities to build the case for a more robust research program.
  • Learn techniques for finding research subjects when you lack the time or budget to recruit participants for formal interviews.
  • Learn how to refine your synthesis skills to build persona user models.
  • Practice communicating research using an actionable framework.

You’ll walk away knowing how to:

  1. Make the case for design research in your organization.
  2. Learn more about your users across all phases of the design process.
  3. Design and conduct effective research interviews.
  4. Get the most from user testing sessions.
  5. Learn a structured process for synthesizing research into insights and personas.
  6. Use research insights to propel your design forward.
  7. Communicate research results for impact.

Download the course PDF

Upon completion

You’ll receive all materials from the course as well as a certificate to help you stand out from the crowd in your professional network.

Our teachers

Our faculty consists of practicing designers who teach from their experience in the field. They have dynamic communication skills, a flair for facilitation, and plenty of personal stories about applying specific design thinking methods and tools.

Jo Roberts
Jo Roberts
Senior Business Designer
Valentina Canavesio
Valentina Canavesio
Design Researcher
Jen Zhao
Jen Zhao
User Experience Designer
Reed Loar
Reed Loar
Director
Tammy Su
Tammy Su
Senior Designer
Shannon McGarity
Shannon McGarity
Director
Nirman Bisla
Nirman Bisla
Senior Interaction Designer
Teresa Brazen
Teresa Brazen
Managing Director, Cooper Professional Education
Jim Dibble
Jim Dibble
Associate Director
Emma Sherwood-Forbes
Emma Sherwood-Forbes
Head of Studio, San Francisco
Nate Clinton
Nate Clinton
Executive Director, North America
Zohar Adner
Zohar Adner
CPE Faculty
“It is a very rich course. Great for those who wants to gain more knowledge in doing design research. Will walk away with some tools and strategies.”
“It was valuable and I’m glad I went. The course offered me hands-on experience with a number of research methods/tools I hadn’t used before.”
“The benefit of working collaboratively was apparent and I hope to facilitate greater collaboration throughout our research practice.”
“Very hands-on combination of lecture and workshop activities to practice an end-to-end design research exercise.”

Register now

  • September 11, 2019
    New York
    Register
  • October 23, 2019
    San Francisco
    Register
  • November 6, 2019
    New York
    Register
  • December 9, 2019
    San Francisco
    Register
  • December 11, 2019
    New York
    Register
Full schedule

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Cancellation policy

To cancel your registration, notify us at cpe.support.na@designit.com. If you do so at least 30 days prior to the start of the course, we refund your payment in full. Alternatively, you can transfer your registration to another course within one year of the cancellation date, or assign another individual from your organization to take your place.

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