Aditya Birla Group
Refocusing on the future through design thinking
The challengeAditya Birla Group’s leadership team wanted to better understand how design thinking could improve their business operations and community initiatives.
The outcomeAt the end of the workshop, Aditya Birla Group executives were equipped with an innovative, customer-centric methodology to apply to the digital transformation of their organization.
Overview of the project
Aditya Birla Group, an India-based premium global conglomerate with more than 120,000 employees, invited Designit to conduct a Design Process Immersive workshop for select C-level and IT executives from various business units.
The goal was to introduce design thinking methods to the leadership team, allow them to practice the tools, and come up with creative new solutions together.
Grounded in a real-life scenario, the workshop encouraged participants to tackle a business challenge using the design process. Aditya Birla’s leaders learned how to better understand user perspectives, identify problems and potential solutions, and translate their newly acquired knowledge into better systems.
By the end of the session, the team realized the importance of empathizing with users’ needs and expectations, rather than just focusing on business objectives. They all understood the power of a rigorous, systematic, step-by-step design process – which, until then, had been missing from their ideation practices.
“Great program! We have a better appreciation of the process and benefits of following the process.”
Our immersive workshop introduced Aditya Birla Group’s leadership team to a high-impact and strategic problem-solving approach that later helped each of the participants to rethink products, services, and practices within their domains. The entire learning experience left the group energized and excited about the potential impact of design thinking on their organization. It showed the leadership team the importance of truly understanding a problem before coming up with a solution and allowed them to incorporate testing and iteration into their corporate decision-making process.
“Learned the power of specific persona vs. average user – that’s what made us think of real user needs.”
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