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GoldMail
Drop-dead easyWhen GoldMail approached us, they were a startup with a great idea: To bring online messaging to life by combining voice recordings with images. Based on early testing with prototypes, GoldMail knew that people loved their ideas and capabilities, but they also found that they needed help getting their product ready for prime time.
GoldMail asked Cooper to make their product simple, approachable, and fun to use. Over the course of a few months, we provided strategic business guidance and a design that could be built immediately.
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Product strategy
Based on user research and synthesis, Cooper helped GoldMail refine their product strategy by identifying a compelling experience that would drive viral adoption of the free version, as well as a set of value-added features that would encourage professional users to pay a subscription fee. Cooper also helped GoldMail define ways to incorporate advertising in the free product without alienating potential users.
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Product design
Cooper created a design for the GoldMail products that helps even first-time users create vibrant messages quickly and easily, while also providing graceful behaviors for creating more complicated messages.
The visual interface design enhances the GoldMail products with an interface that is instantly recognized as simple, trustworthy and inspiring. These attributes contribute to a positive first impression and greater adoption.
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Balancing features with complexity
GoldMail knew it would be valuable to let business users include Word and Excel documents in their messages, but struggled with how to present these effectively within the constraints of the GoldMail viewer. To solve this problem, Cooper designed elegant cropping and highlighting behaviors that made it easy for users to focus on the relevant parts of documents included in a message. Emphasis tools help highlight sections of a page, or crop the page and "zoom in" on an important paragraph of text.
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"Drop-dead easy
Cooper's friendly, intuitive design helped new GoldMail users successfully send their first GoldMail message, a key to viral adoption. CNET's Rafe Needleman raves, "I've seen other multimedia presentation products, but never one as drop-dead easy as this...It's a more natural authoring environment than any other I have used."
