Cooper U: We preach what we practice

Visual Design Strategy

Visual Design Strategy students working together on visual elements

Learn tools to articulate and maximize the power of visual design.

Sure, you’ve mastered the craft of visual design. But, that’s only half the battle. Your success as a visual designer transcends aesthetics. This course for mid- and senior-level professionals will empower you to bring a new level of rigor to your practice, convey the true value of your work to key stakeholders, and position you as a leader. With these skills, your work will help convert customers, create enduring relationships, and grow your business.

In this intensive two-day workshop, we’ll expand your visual design toolkit with new ways of thinking and working. We’ll teach you Cooper’s time-tested Goal-Directed Visual Design approach, and you’ll apply these learnings to a practice project, to ensure you have them down pat.

* This class was previously known as Visual Interface Design

Register for upcoming dates

You’ll walk away knowing how to

  • Influence product and service strategy
  • Advocate more effectively for your visual design decisions
  • Lead a workshop to generate creative ideas and solutions
  • Conduct research that will anchor your decisions in user goals, environment, and needs
  • Evaluate how visual design impacts the user experience
  • Facilitate useful critique sessions

Who should attend

  • Experienced Visual Designers who want to learn a new process, and ways of thinking and working.
  • Visual Designers who want to communicate their value and get buy-in for their work.
  • Those who want to learn about the impact Visual Designers can have on a team, process, and product.
  • Managers who want to leverage the design process in order to empower their teams to deliver great user-centered solutions.

What people are saying

“Five stars!”

“Take this course! There’s really none like it. Until now, you’d have to have taken a few graphic design classes to get this complete and focused a study.”

“Clear information that’s really useful to take back.”

“The instructors are clear, kind, enthusiastic, knowledgeable, sophisticated, and respectful!”

“I felt the presenters CARED about the topic and were experts.”

“It’s hard to come up with anything to improve. I love the class. Can’t wait for the next one!”

Organizational Training

If you have a large group or you want a combination of courses and workshops suited your team’s unique needs, we can bring Cooper U to you.