We all know how critical branding is to a company’s success. So why is it so difficult to talk about? Cooper’s “Brand Experience Workshop” will make future conversations about brand a breeze. In this course, you’ll learn Cooper’s time-tested approach to eliciting important information from business stakeholders, and how to lay a foundation for deeper conversations about how your brand is expressed across a wide range of touchpoints.

You’ll walk away away knowing how to:

  • Plan and lead a “Brand Experience Workshop” at your company
  • Effectively interact with stakeholders throughout the branding/re-branding process
  • Encourage engaging conversations about how a brand should be experienced
  • Use new tools to express the emotional experience, form, and function of a product or service
  • Create a shared language for discussing brand
  • Generate actionable outcomes that inform decision-making

Download the full course description. Got questions? Contact us.

* This class was previously known as Defining Brand Experience

Mar. 8, 2017
Jun. 7, 2017
Aug. 16, 2017
Sep. 20, 2017
Nov. 15, 2017
Corporate Training
Your Office

Can’t make these sessions? when we schedule new ones.

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