Mental models for product & service strategy
mental models
Creating winning design solutions starts with the mantra, "Know thy user." But this means more than just identifying your users' workflows and work environments; it means understanding how they think. Led by design strategy expert Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, this one-day workshop will reveal how to capture the thought processes and intentions of your audience into a simple and persuasive mental model diagram, and how to use that diagram to steer the course of your organization immediately and for the long term.
Discover the strategic power of mental model diagrams from the industry’s leading expert.
After this one-day workshop, you will leave with:
- An understanding of how mental model diagrams have helped organizations in a variety of industries
- The ability to conduct user interviews that reveal insight into users' mental models
- Skills for immediately creating your own mental models to improve your applications, services and products
- Tips for avoiding common pitfalls
Upcoming workshop
Notify Me Coming soon
Download the course outline, which also contains travel info.
Register 30 days in advance for $50 off the regular rate!
All sessions are limited to 20 participants.
All sessions are limited to 20 participants.
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