Cooper U: We preach what we practice

Interaction Design

Interaction Design course students writing on whiteboard

Learn how to use Goal-Directed Design to create products and services that people love.

Learn about Personas and Goal-Directed Design from the people who invented them! Our course is a mixture of lecture and hands-on workshop led by senior Cooper staff. First, we’ll provide in-depth demonstrations on Goal-Directed Design, and then class participants will practice using these methods to design an exciting example product (hint: the product focus is public transportation). This course serves as the foundation for the rest of our Cooper U curriculum.

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Who should attend

Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.

Course topics

  • Identifying, clarifying, and reframing business opportunities and product strategy
  • Planning and conducting field research to develop a deep understanding of your users
  • Turning research data into a set of personas that guide (and sell!) the design
  • Using scenarios and goals to identify and prioritize requirements
  • Using scenarios to define the right interaction framework
  • Applying these methods to everything from pie-in-the-sky innovation to minor product updates

What participants will learn

  • Plan and conduct user research using powerful ethnographic techniques
  • Distinguish what users say they want from what they really need
  • Translate your observations into personas, goals, and scenarios
  • Develop and prioritize requirements based on user and business goals
  • Quickly turn requirements into a concrete product concept

What people are saying

“This is commercially grounded, highly captivating, very interactive, a lot of fun, and has given me something to take back which I’m confident I can apply. The cost benefit is not an issue—this has to be taken by our designers.”

“Highly recommended! Even as an experienced designer I both learned a lot and got a sanity check for the work I’m doing. I’m totally energized!”

“The Cooper U Interaction Design training was one of the most valuable professional training courses I’ve taken in my career. My instructor was fantastic, the course material and activities were great, and the hands-on work with peers fostered good collaboration and teamwork. I’m definitely recommending it to my colleagues!”

“Fantastic. Excellent instruction and clear explanation of topics, which are laid out in a methodical way. Lots of hands-on exercises to try out concepts. An intense 3-days and well worth the time.”

“The instructors were very knowledgeable and willing to share! I think because they "do" as well as "teach" they are extremely effective.”

Organizational Training

If you have a large group or you want a combination of courses and workshops suited your team’s unique needs, we can bring Cooper U to you.

Cooper U Schedule

Jul 11-13, 2016
Interaction Design
San Francisco, CA
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Jul 14-15, 2016
Visual Design Strategy
San Francisco, CA
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Jul 18, 2016
The Brand Experience Workshop
San Francisco, CA
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Jul 19-20, 2016
Design Leadership
San Francisco, CA
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Jul 28-29, 2016
Design Leadership
Los Angeles, CA
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Jul 30, 2016
The Brand Experience Workshop
Los Angeles, CA
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Jul 31, 2016
Leading Creative Ideation
Los Angeles, CA
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Aug 1-2, 2016
Advanced Design Research Techniques
Los Angeles, CA
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Aug 3-5, 2016
Interaction Design
Los Angeles, CA
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Aug 12, 2016
New
Hooked: Designing Habit Forming Products with Nir Eyal
San Francisco, CA
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Sep 12-13, 2016
Service Design Immersive
San Francisco, CA
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Sep 14, 2016
Leading Creative Ideation
San Francisco, CA
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Sep 15-16, 2016
Advanced Design Research Techniques
San Francisco, CA
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Sep 19-20, 2016
Managing Product Definition and Design
San Francisco, CA
Register Only a few seats left
Oct 3-4, 2016
Design Leadership
New York, NY
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Oct 3-5, 2016
Interaction Design
New York, NY
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Oct 5, 2016
Leading Creative Ideation
New York, NY
Register
Oct 6-7, 2016
Advanced Design Research Techniques
New York, NY
Register
Oct 6-7, 2016
Service Design Immersive
New York, NY
Register
Oct 17-19, 2016
Interaction Design
San Francisco, CA
Register
Oct 20-21, 2016
Visual Design Strategy
San Francisco, CA
Register
Oct 24, 2016
The Brand Experience Workshop
San Francisco, CA
Register
Oct 25-26, 2016
Design Leadership
San Francisco, CA
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Oct 31 - Nov 3, 2016
UX Boot Camp with GLIDE
San Francisco, CA
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Nov 28-29, 2016
Service Design Immersive
San Francisco, CA
Register
Nov 30, 2016
Leading Creative Ideation
San Francisco, CA
Register
Dec 1-2, 2016
Advanced Design Research Techniques
San Francisco, CA
Register
Dec 5-6, 2016
Managing Product Definition and Design
San Francisco, CA
Register Only a few seats left