Cooper U: We preach what we practice

Interaction Design

Interaction Design course students writing on whiteboard

Learn how to use Goal-Directed Design to create products and services that people love.

Learn about Personas and Goal-Directed Design from the people who invented them! Our course is a mixture of lecture and hands-on workshop led by senior Cooper staff. First, we’ll provide in-depth demonstrations on Goal-Directed Design, and then class participants will practice using these methods to design an exciting example product (hint: the product focus is public transportation). This course serves as the foundation for the rest of our Cooper U curriculum.

Who should attend

Product planners, developers, marketers, usability professionals, design practitioners, and managers who are committed to creating a great customer experience.

Course topics

  • Identifying, clarifying, and reframing business opportunities and product strategy
  • Planning and conducting field research to develop a deep understanding of your users
  • Turning research data into a set of personas that guide (and sell!) the design
  • Using scenarios and goals to identify and prioritize requirements
  • Using scenarios to define the right interaction framework
  • Applying these methods to everything from pie-in-the-sky innovation to minor product updates

What participants will learn

  • Plan and conduct user research using powerful ethnographic techniques
  • Distinguish what users say they want from what they really need
  • Translate your observations into personas, goals, and scenarios
  • Develop and prioritize requirements based on user and business goals
  • Quickly turn requirements into a concrete product concept

What people are saying

“This is commercially grounded, highly captivating, very interactive, a lot of fun, and has given me something to take back which I’m confident I can apply. The cost benefit is not an issue—this has to be taken by our designers.”

“Highly recommended! Even as an experienced designer I both learned a lot and got a sanity check for the work I’m doing. I’m totally energized!”

“The Cooper U Interaction Design training was one of the most valuable professional training courses I’ve taken in my career. My instructor was fantastic, the course material and activities were great, and the hands-on work with peers fostered good collaboration and teamwork. I’m definitely recommending it to my colleagues!”

Organizational Training

If you have a large group or you want a combination of courses and workshops suited your team’s unique needs, we can bring Cooper U to you.

2015 Cooper U Schedule

Apr 27-28, 2015
Visual Interface Design
San Francisco, CA
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Apr 29, 2015
New
Defining Brand Experience
San Francisco, CA
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May 18-19, 2015
Design Leadership
San Francisco, CA
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May 20, 2015
Designing Culture
San Francisco, CA
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May 21, 2015
New
Putting Personas to Work
San Francisco, CA
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Jun 1-2, 2015
New
Managing Product Definition and Design
San Francisco, CA
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Jun 4-5, 2015
New
Transforming Customer Experience
San Francisco, CA
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Jun 12, 2015
New
Leading Creative Ideation
San Francisco, CA
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Jul 7-10, 2015
Interaction Design
San Francisco, CA
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Jul 13-14, 2015
Visual Interface Design
San Francisco, CA
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Jul 15, 2015
New
Defining Brand Experience
San Francisco, CA
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Jul 20-21, 2015
Design Leadership
San Francisco, CA
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Jul 22, 2015
Designing Culture
San Francisco, CA
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Aug 5-6, 2015
New
Uncovering Customer Insights
San Francisco, CA
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Aug 7, 2015
New
Putting Personas to Work
San Francisco, CA
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Aug 11-14, 2015
UX Boot Camp
To be announced
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Aug 26-28, 2015
Interaction Design
New York, NY (venue TBD)
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Aug 26-27, 2015
Visual Interface Design
New York, NY (venue TBD)
Register
Aug 28, 2015
New
Defining Brand Experience
New York, NY (venue TBD)
Register
Aug 29, 2015
New
Putting Personas to Work
New York, NY (venue TBD)
Register
Aug 31 - Sep 1, 2015
New
Transforming Customer Experience
New York, NY (venue TBD)
Register
Aug 31 - Sep 1, 2015
Design Leadership
New York, NY (venue TBD)
Register
Sep 10-11, 2015
New
Managing Product Definition and Design
San Francisco, CA
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Sep 21-22, 2015
New
Transforming Customer Experience
San Francisco, CA
Register
Sep 23, 2015
New
Leading Creative Ideation
San Francisco, CA
Register
Oct 6-9, 2015
Interaction Design
San Francisco, CA
Register
Oct 12-13, 2015
Visual Interface Design
San Francisco, CA
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Oct 14, 2015
New
Defining Brand Experience
San Francisco, CA
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Oct 19-20, 2015
Design Leadership
San Francisco, CA
Register
Oct 21, 2015
Designing Culture
San Francisco, CA
Register
Oct 22, 2015
New
Putting Personas to Work
San Francisco, CA
Register
Nov 3-6, 2015
UX Boot Camp
To be announced
Register
Nov 11-13, 2015
Interaction Design
Los Angeles, CA (venue TBD)
Register
Nov 11-12, 2015
Visual Interface Design
Los Angeles, CA (venue TBD)
Register
Nov 13, 2015
New
Defining Brand Experience
Los Angeles, CA (venue TBD)
Register
Nov 14, 2015
New
Putting Personas to Work
Los Angeles, CA (venue TBD)
Register
Nov 16-17, 2015
New
Transforming Customer Experience
Los Angeles, CA (venue TBD)
Register
Nov 16-17, 2015
Design Leadership
Los Angeles, CA (venue TBD)
Register
Dec 2-3, 2015
New
Managing Product Definition and Design
San Francisco, CA
Register
Dec 7-8, 2015
New
Uncovering Customer Insights
San Francisco, CA
Register
Dec 9-10, 2015
New
Transforming Customer Experience
San Francisco, CA
Register
Dec 11, 2015
New
Leading Creative Ideation
San Francisco, CA
Register