Cooper U: We preach what we practice

Design Leadership

Design Leadership students working together.

Create a shared design vision through communication and leadership

Ever had an innovative and beautiful idea that never saw the light of day? Feel like your organization believes in the value of design, but prioritizes deadlines over fully developed ideas? These are symptoms of unhealthy communication and collaboration. If you feel frustrated, alone, or powerless, we can introduce you to principles and practices that will give you more influence over the outcomes of your interactions with others.

In this intensive, two-day course you will learn from Cooper experts who’ve been coaching companies to deliver better products and services for 20 years. Learn how to diagnose the unique challenges your team or organization is facing and get to the root of the communication roadblocks. Get hands-on experience with communications tools like storytelling to promote big ideas and get buy-in. Use collaborative techniques that help you create an environment that invites participation. Afterwards, you’ll have the ability to guide the creation of products and services that are financially viable, technically feasible, and that your customers love. Most of all you’ll have the skills to become a leader in your organization.

Register for upcoming dates

Who should attend

Designers who want to create buy-in and build credibility within their organizations. Product managers, developers, marketers, and technology experts. Anyone who is committed to a great user experience and wants to develop their leadership skills and to communicate more effectively.

Course topics

  • Leadership
  • Communication and collaboration
  • Managing up
  • Giving and receiving feedback
  • Storytelling and pitching

What participants will learn

  • The distinguishing traits of leaders and how to cultivate those qualities within yourself
  • How to assess the interpersonal, communication, and collaboration dynamics at play in your team or organization
  • How to recognize and leverage the distinct mental models, goals, and needs of business, engineering and design stakeholders
  • Approaches to reducing ambiguity and increasing transparency throughout the design process
  • Techniques for gaining alignment around vision, process, and outcome
  • Managing differences in the way you and your boss(es) orient to uncertainty, time, control, and information processing
  • Cooper’s approach to thought partnership (Pair Design)
  • Techniques for keeping design reviews anchored in business value and user goals
  • Using persuasion and rhetoric to sell your product vision and get buy-in

This course assumes that participants have a grasp on the following concepts:

  • Design research
  • Personas
  • Context scenarios
  • Requirements definition using scenarios
  • Interaction frameworks

What people are saying

“A great course with a lot of useful, real-world tools and techniques!”

“The instructor put us at ease; a welcoming, relaxed, yet energetic atmosphere.”

“Our program managers should take this course to get a better understanding of the issues design teams have and how to prevent and resolve these issues.”

“This class gave me insight on how to better convey ideas; involve colleagues along the way; and generally work more as a team.”

“Great material on a really complex topic.”

“[The instructor] drew on real experience, shared failures, as well as successes. She's great at pulling out the insights from exercises.”

“I highly recommend this class. Learn about planning workshops; structuring design reviews.”

Organizational Training

If you have a large group or you want a combination of courses and workshops suited your team’s unique needs, we can bring Cooper U to you.

Cooper U Schedule

May 16-17, 2016
Design Leadership
New York, NY
Register
May 16-18, 2016
Interaction Design
New York, NY
Register Only a few seats left
May 18, 2016
Leading Creative Ideation
New York, NY
Register
May 19-20, 2016
Service Design Immersive
New York, NY
Register
May 19-20, 2016
Uncovering Customer Insights
New York, NY
Sold Out
Jun 13-14, 2016
Service Design Immersive
San Francisco, CA
Register
Jun 15, 2016
Leading Creative Ideation
San Francisco, CA
Register
Jun 16-17, 2016
Uncovering Customer Insights
San Francisco, CA
Register
Jun 20-21, 2016
Managing Product Definition and Design
San Francisco, CA
Register
Jul 11-13, 2016
Interaction Design
San Francisco, CA
Register
Jul 14-15, 2016
Visual Design Strategy
San Francisco, CA
Register
Jul 18, 2016
The Brand Experience Workshop
San Francisco, CA
Register
Jul 19-20, 2016
Design Leadership
San Francisco, CA
Register
Jul 28-29, 2016
Design Leadership
Los Angeles, CA
Register
Jul 30, 2016
The Brand Experience Workshop
Los Angeles, CA
Register
Jul 31, 2016
Leading Creative Ideation
Los Angeles, CA
Register
Aug 1-2, 2016
Uncovering Customer Insights
Los Angeles, CA
Register
Aug 3-5, 2016
Interaction Design
Los Angeles, CA
Register
Aug 12, 2016
New
Hooked: Designing Habit Forming Products with Nir Eyal
San Francisco, CA
Register
Sep 12-13, 2016
Service Design Immersive
San Francisco, CA
Register
Sep 14, 2016
Leading Creative Ideation
San Francisco, CA
Register
Sep 15-16, 2016
Uncovering Customer Insights
San Francisco, CA
Register
Sep 19-20, 2016
Managing Product Definition and Design
San Francisco, CA
Register
Oct 3-4, 2016
Design Leadership
New York, NY
Register
Oct 3-5, 2016
Interaction Design
New York, NY
Register
Oct 5, 2016
Leading Creative Ideation
New York, NY
Register
Oct 6-7, 2016
Service Design Immersive
New York, NY
Register
Oct 6-7, 2016
Uncovering Customer Insights
New York, NY
Register
Oct 17-19, 2016
Interaction Design
San Francisco, CA
Register
Oct 20-21, 2016
Visual Design Strategy
San Francisco, CA
Register
Oct 24, 2016
The Brand Experience Workshop
San Francisco, CA
Register
Oct 25-26, 2016
Design Leadership
San Francisco, CA
Register
Oct 31 - Nov 3, 2016
UX Boot Camp with GLIDE
San Francisco, CA
Register
Nov 28-29, 2016
Service Design Immersive
San Francisco, CA
Register
Nov 30, 2016
Leading Creative Ideation
San Francisco, CA
Register
Dec 1-2, 2016
Uncovering Customer Insights
San Francisco, CA
Register
Dec 5-6, 2016
Managing Product Definition and Design
San Francisco, CA
Register