Cooper U: We preach what we practice

Design Leadership

Design Leadership students working together.

Create a shared design vision through communication and leadership

Ever had an innovative and beautiful idea that never saw the light of day? Feel like your organization believes in the value of design, but prioritizes deadlines over fully developed ideas? These are symptoms of unhealthy communication and collaboration. If you feel frustrated, alone, or powerless, we can introduce you to principles and practices that will give you more influence over the outcomes of your interactions with others.

In this intensive, two-day course you will learn from Cooper experts who’ve been coaching companies to deliver better products and services for 20 years. Learn how to diagnose the unique challenges your team or organization is facing and get to the root of the communication roadblocks. Get hands-on experience with communications tools like storytelling to promote big ideas and get buy-in. Use collaborative techniques that help you create an environment that invites participation. Afterwards, you’ll have the ability to guide the creation of products and services that are financially viable, technically feasible, and that your customers love. Most of all you’ll have the skills to become a leader in your organization.

Who should attend

Designers who want to create buy-in and build credibility within their organizations. Product managers, developers, marketers, and technology experts. Anyone who is committed to a great user experience and wants to develop their leadership skills and to communicate more effectively.

Course topics

  • Leadership
  • Communication and collaboration
  • Managing up
  • Giving and receiving feedback
  • Storytelling and pitching

What participants will learn

  • The distinguishing traits of leaders and how to cultivate those qualities within yourself
  • How to assess the interpersonal, communication, and collaboration dynamics at play in your team or organization
  • How to recognize and leverage the distinct mental models, goals, and needs of business, engineering and design stakeholders
  • Approaches to reducing ambiguity and increasing transparency throughout the design process
  • Techniques for gaining alignment around vision, process, and outcome
  • Managing differences in the way you and your boss(es) orient to uncertainty, time, control, and information processing
  • Cooper’s approach to thought partnership (Pair Design)
  • Techniques for keeping design reviews anchored in business value and user goals
  • Using persuasion and rhetoric to sell your product vision and get buy-in

This course assumes that participants have a grasp on the following concepts:

  • Design research
  • Personas
  • Context scenarios
  • Requirements definition using scenarios
  • Interaction frameworks

What people are saying

“A great course with a lot of useful, real-world tools and techniques!”

“The instructor put us at ease; a welcoming, relaxed, yet energetic atmosphere.”

“Our program managers should take this course to get a better understanding of the issues design teams have and how to prevent and resolve these issues.”

“This class gave me insight on how to better convey ideas; involve colleagues along the way; and generally work more as a team.”

“Great material on a really complex topic.”

“[The instructor] drew on real experience, shared failures, as well as successes. She's great at pulling out the insights from exercises.”

“I highly recommend this class. Learn about planning workshops; structuring design reviews.”

Organizational Training

If you have a large group or you want a combination of courses and workshops suited your team’s unique needs, we can bring Cooper U to you.

2015 Cooper U Schedule

Jun 1-2, 2015
New
Managing Product Definition and Design
San Francisco, CA
Register Only a few seats left
Jun 4-5, 2015
New
Transforming Customer Experience
San Francisco, CA
Register Only a few seats left
Jun 12, 2015
New
Leading Creative Ideation
San Francisco, CA
Register Only a few seats left
Jul 7-10, 2015
Interaction Design
San Francisco, CA
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Jul 13-14, 2015
Visual Interface Design
San Francisco, CA
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Jul 15, 2015
New
Defining Brand Experience
San Francisco, CA
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Jul 20-21, 2015
Design Leadership
San Francisco, CA
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Jul 22, 2015
Designing Culture
San Francisco, CA
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Aug 5-6, 2015
New
Uncovering Customer Insights
San Francisco, CA
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Aug 7, 2015
New
Putting Personas to Work
San Francisco, CA
Register
Aug 11-14, 2015
UX Boot Camp: Girls Leadership
San Francisco, CA
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Aug 24-26, 2015
Interaction Design
New York, NY
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Aug 24-25, 2015
Visual Interface Design
New York, NY
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Aug 26, 2015
New
Defining Brand Experience
New York, NY
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Aug 27-28, 2015
New
Transforming Customer Experience
New York, NY
Register
Aug 27-28, 2015
Design Leadership
New York, NY
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Aug 29, 2015
New
Leading Creative Ideation
New York, NY
Register
Sep 10-11, 2015
New
Managing Product Definition and Design
San Francisco, CA
Register
Sep 21-22, 2015
New
Transforming Customer Experience
San Francisco, CA
Register
Sep 23, 2015
New
Leading Creative Ideation
San Francisco, CA
Register
Oct 6-9, 2015
Interaction Design
San Francisco, CA
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Oct 12-13, 2015
Visual Interface Design
San Francisco, CA
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Oct 14, 2015
New
Defining Brand Experience
San Francisco, CA
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Oct 19-20, 2015
Design Leadership
San Francisco, CA
Register
Oct 21, 2015
Designing Culture
San Francisco, CA
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Oct 22, 2015
New
Putting Personas to Work
San Francisco, CA
Register
Nov 2-4, 2015
Interaction Design
Columbus, OH
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Nov 3-6, 2015
UX Boot Camp
To be announced
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Nov 5-6, 2015
New
Transforming Customer Experience
Columbus, OH
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Nov 16-18, 2015
Interaction Design
Los Angeles, CA
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Nov 16-17, 2015
Visual Interface Design
Los Angeles, CA
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Nov 18, 2015
New
Defining Brand Experience
Los Angeles, CA
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Nov 19-20, 2015
New
Transforming Customer Experience
Los Angeles, CA
Register
Nov 19-20, 2015
Design Leadership
Los Angeles, CA
Register
Nov 21, 2015
New
Leading Creative Ideation
Los Angeles, CA
Register
Dec 2-3, 2015
New
Managing Product Definition and Design
San Francisco, CA
Register
Dec 7-8, 2015
New
Uncovering Customer Insights
San Francisco, CA
Register
Dec 9-10, 2015
New
Transforming Customer Experience
San Francisco, CA
Register
Dec 11, 2015
New
Leading Creative Ideation
San Francisco, CA
Register