A senior leader from Cooper will partner with you to determine what human-centered design method(s) are best suited to your problem and create a customized coaching plan. 

We'll travel to you and guide your team, hands-on and in real time, as they create an innovative and practical solution. 

Participants will walk away knowing how to use one or more of Cooper's powerful, time-tested techniques in future projects. 

Define Your Brand Experience

We’ll facilitate a workshop that will help you create an aspirational vision for your brand. You’ll leave with a clear direction for the look and feel of your product or service.

Design an Optimal Research Plan

We’ll help you develop a research strategy based on best practices, and strengthen your team’s interviewing skills to ensure you uncover key insights. 

Synthesize Your Research

Together, we’ll review your existing user research and turn it into a set of actionable insights to guide your design.

Create Design Personas

We’ll help you create personas that represent the behaviors, goals and motivations of your customers. These personas will guide you in designing delightful products and services.  (Note: Design personas were invented by Cooper.)

Use Narrative to Uncover the Ideal Future

We’ll use storytelling to establish an inspiring vision for how your product or service could be used. These stories will address business and user goals, and inform requirements.

Create a Customer Journey Map

Do your customers have a disjointed experience of your service? Together, we’ll create a map to visualize your current customer experience. With this tool in hand, you will identify new product and service opportunities.

Generate New Product or Service Ideas

We’ll bring creative ideation approaches to help your team generate groundbreaking product and service concepts.

Build a Service Blueprint for the Future

We'll partner with your team to envision an ideal service experience. We'll then generate a blueprint detailing what needs to happen behind the scenes to implement and maintain that vision.

You tell us! If there’s a specific problem or task you need help working through, let’s talk!

Talk to us

HOW MANY PEOPLE CAN YOU COACH AT ONCE?

Coaching works best for groups of 5-15 people.

HOW LONG IS A COACHING ENGAGEMENT?

It depends, but typically 1-2 days.

WHAT DELIVERABLES DO WE GET?

Together, we’ll define the best outcome. Then, we’ll help your team develop a draft solution and understand how to take the work and thinking forward. 

HOW MUCH DOES COACHING COST?

Our coaching engagements are customized to your needs and budget. Contact us to learn more.

We’ve trained over 1,000 companies in 40 countries.

Contact Us

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