Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of methods, including stimulus, ideal journey mapping, collaging, prototyping, and usability tests. We’ll coach you on interview strategies, body language, and show you how to custom tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.

You’ll walk away knowing how to:

  • Gain a deeper understanding of your customers’ goals and behaviors
  • Conduct exploratory, generative, and evaluative research methods
  • Choose the right research methods for your goals
  • Use synthesis techniques to mine insights that can drive design decisions

Download the full course description. Got questions? Contact us.

* This class was previously known as Uncovering Customer Insights

Jan. 31-Feb. 1, 2017
Apr. 18-19, 2017
May. 11-12, 2017
Jul. 18-19, 2017
Sep. 14-15, 2017
Oct. 24-25, 2017
Dec. 7-8, 2017
Corporate Training
Your Office

Can’t make these sessions? when we schedule new ones.

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