Industrial Design

You may think of your product as hardware and software, but your users see it as one product with an experience that's either good or bad.

If the office voicemail system is a hassle, people will tell you the phone is hard to use. If you treat hardware and software as separate components designed and built by separate teams, you're likely to get yet another product that looks good but drives users crazy.

See how Cooper helped Sony Transcom set the standard for in-flight entertainment.

We've found the only way to generate a seamless user experience is to integrate interaction and industrial design into a single process, driven by user goals. We can provide conceptual industrial design, or we can partner with a leading industrial design firm to provide support all the way through manufacturing. In either case, your users won't feel like your device is cobbled together by three different companies.

If your hardware and software need a little couples counseling, just let us know: or +1.415.267.3500.