Ever notice how one bad aspect of a product affects perceptions about the whole experience? If the office voicemail system is a hassle, people will tell you the phone is hard to use. And those handwritten instructions taped to the medical device in a hospital room don't exactly inspire confidence. If you treat hardware and software as separate components designed and built by separate teams, you're likely to get yet another product that looks good but drives users crazy (or worse).
We've found the only way to generate a seamless user experience is to integrate interaction design, industrial design, and visual design into a single process, driven by user goals and needs and inspired by brand attributes. Our designers know how a decision made from one design perspective can affect the rest of the product in a drastic way, so close collaboration is key. Your users won't feel like your device is cobbled together by three different companies, and your product team won't paint itself into corners by designing one part of the system in a vacuum.
Our industrial designers can work with your product team in a variety of ways, from simple evaluations to minor product revisions to new product definition and design. Need help envisioning a product concept, scenario, or new technology where hardware and software seamlessly converge? We can lead ideation activities, provide an expert assessment of your current product or direction, or create design language studies and high-level sketch concepts to explore alternative approaches.
Looking to wow your industry with a new or updated product that your customers love and your competitors fear? We can lead design research and analysis activities that help you make the right decision about what your product should do and whom it should target.
Need help moving from concept to product? We'll create study models to test ergonomics, appearance models to judge the visual language and proportion, prototypes to verify anticipated functions, and rich user demos to make sure we're designing the right solution for your customers and your business. Our industrial design and mechanical engineering expertise ensure the product not only looks good, but is buildable within your cost and requirement parameters. And when the design is done and approved, we can work directly with you and your vendors to provide the right level of support, fine-tune CAD databases, and check fit and finish to make sure the design intent is translated into the final product.
No matter what size engagement you need, our process and integrated, multidisciplinary design teams ensure that your internal stakeholders will have the visibility into—and the rationale behind—every design decision we make.