We talk to a lot of technology companies here at Cooper, and over the years we’ve seen some clear patterns emerge. On the positive side, more and more companies are realizing the importance of a good user experience and of the overall usability of their products. Unfortunately, we also continue to see companies falling into the same product development traps, to the detriment of their products, their customers, and their business.
These traps can be hard to spot, because they often appear to be standard business practices (especially when the company has never done it any other way), but when you take a step back you see that those practices really don’t make much sense. If you have the nagging feeling that there’s something not quite right with your product development initiative, it may be because you’re falling into one of these traps. To help you recognize bad practices and work to avoid them, here are three common development pitfalls.