Google Glass is in many ways not ready for prime time, but makes perfect sense for certain specialized applications, like what Augmedix has envisioned for doctors, who need to capture and reference key information while keeping their full attention on patients. Hands-free operation is one of the key strengths of today’s iteration of Glass. Medicine is particularly rich with hands-free mission critical use cases, and Augmedix is taking the first step down that path. Others are imagining similar applications for Glass, such as for first responders in emergency situations.
You’ve been preparing for your research—recruiting, screening participants, devising schedules, testing discussion guides—and now you are deciding the best way to capture your research. But how? If you’re busy scribbling down notes, you might miss a sound byte. If you film the interview, you might unknowingly influence the conversation. These are all serious considerations. Properly capturing and documenting each research encounter prevents spending time and money on data that sits solely in the memory of the researcher.
How you choose to conduct and capture your research will greatly impact your outcomes, and ultimately your client outcomes. I’m going to highlight a variety of research capturing tools, and then we’ll have a future post about how to effectively videotape research. Both the type of research you’re conducting and its purpose will help you decide which capture method is best.
Before we begin, I wouldn’t recommend going into research alone—you will struggle to document while maintaining a conversation. A good structure is to have a moderator and a note taker, that way one practitioner can focus on conversing with the participant, while the other focuses on capturing what is occurring.
Or: How persuasive design saved my lunch
While I was on route to Amsterdam for IXDA14, something struck me about the way the dinner options were presented to passengers. Here’s what was happening. The flight attendant delivered the menu in the same way to each row:
“Would you like barbeque chicken, beef strip, or vegetarian?”
I’ve been a vegetarian for twenty years now, and I’m a little sensitive to these moments. At first, my identity hackles were raised. “Hey!” I thought, “Why wouldn’t it be ‘Chicken, beef, and spicy red-beans-and-rice?’ We eat food, not a category of food! Those options should be presented as equals because we’re equals…Blah blah blah…ramble ramble…”
Fortunately, as is my habit, I caught myself mid rant, and tried to consider what was good about it. And sure enough, on reflection it’s the exact right way to present these options. Cooper’s been paying more attention to persuasive design of late, so let me explain, because that’s exactly what’s going on. The flight attendants are using choice architecture to keep vegetarians fed.
You see, one of the problems that vegetarians encounter when eating buffet-style with omnivores is that when there is a veggie option present, if it’s too good, there’s a risk that the omnivores will eat all the veggie stuff before we get to the front of the line, leaving us poor suckers with empty plates and sad-trombone bellies.
If the attendant presented “chicken, beef, and spicy red-beans-and-rice,” that’s exactly what’s at risk. An omnivore hearing that might think, “Hey, I’m a huge fan of spicy red beans and rice! Cajun spice is awesome. Bam! Let’s kick it up a notch!”
But when hearing a menu consisting of two easy-to-visualize options and the category of “vegetarian,” omnivores are more likely to be turned off by that third option. “Vegetarian? Screw that. I’m not a vegetarian. I like my meat heaping and with a side of meat. Meat me up, attendant, with the finest, meatiest meatings you have!” They’re less likely to ask after the actual contents of the vegetarian option, as they’re busy thinking about whether they’d like chicken or beef.
Meanwhile the vegetarians (even if their delicate identities are a bit bruised) are relieved when they hear that their needs have been considered. The unlucky ones in the very back of the plane (who failed to arrange a special meal in advance) might even get to eat.
|descriptive option||categorical option|
|omnivores||Might choose :)||Less likely to choose, still :)|
|vegetarians||Less to eat :(||More to eat :)|
It’s not foolproof, of course, but I’ll bet if we could do a plane-by-plane comparison of “vegetarian” vs. “red beans and rice”, the categorical option would result in much more of everyone being happy. And that’s one of the powers of well-done choice architecture.
The UX Boot Camp: Kiva
Kick off your spring at the Cooper studio with our upcoming UX Boot Camp with Kiva, held March 11-14, in San Francisco, CA. This deep-dive promises to be one of our most inspiring, as designers, developers and project managers work together to support Kiva’s mission to eliminate poverty worldwide by connecting people through microloans.
Sound like a high bar? It is. Wait until you hear your mission.
The De-Intellectualization of Design
Sketchnote by @ChrisNoessel
The De-Intellectualization of Design Big Idea:
Daniel Rosenberg, one of the old guard of Human-Computer Interaction, bemoaned the loss of a computer-science heavy approach to interaction design. He then shared his three-part antidote: Industry certification, employing Chief Design Officers, and better design education (read: computer and cognitive-science based). Guess which one of these was the audience’s “favorite”?
The big question of certification: Who will certify the certifiers? #ixd14
— Jared Spool (@jmspool) February 7, 2014
Full description of The De-Intellectualization of Design here.
An excellent counterpoint to Dan’s observation was Irene Au’s early-morning mindfulness talk.
Interaction14 is off to a blazing start, and man if it doesn’t sound like a kaleidoscope of designers, thought-leaders, and crazy beautiful ideas. There’s everything from interactive skateboard ramps to talks about principles of user experience design learned from cats.
Exactly what kind of “conference” is this?
This year Cooper sent over a troop of people for inspiration, elucidation and to capture some of the creative spark that only happens when you put hundreds of brilliant people in a big room for 4 days. In between workshops, talks, and happy hours, they’ve been slapping together some pretty stunning sketchnotes for us local folks. Here are notes from 4 of the talks that went down on Thursday. See sketchnotes from Friday and Saturday too!
and is there any peanut butter with the jam?
No, this is not that kind of jam. Think of a music jam, but instead of feeding off each other’s instruments to come up with interesting songs, we will feed off of each other’s ideas to come up with creative service solutions.
This year, Cooper is excited to host the SF Service Jam, March 7-9.
How do you design an engaging and educational application that prepares a user with short-term memory loss for a lifestyle change?
For the November UX Boot Camp, designers, developers, and product managers from around the world teamed up to answer that very challenge for Canine Companions for Independence, the largest non-profit provider of service dogs.
Led by senior designers from Cooper, UX Boot Camp participants got their hands dirty learning new UX design techniques, collaborating with new teams, and working closely with stakeholders from Canine Companions.
From kickoff to design delivery, UX Boot Camp participants took a hands-on role in the generation, exploration, and synthesis of five distinct and fully-developed design concepts.
Takeaways from Cooper U in Philadelphia
A guest post by Cooper U alumni, Hanna Kang-Brown
As a career changer and the first UX Designer to be hired at my company, there’s a lot of self-learning I do on the job. Reading books and blogs have been essential to developing my UX process, but when I had the opportunity to attend Cooper U’s Interaction Design Training in Philadelphia this past December, I jumped at the chance. I wanted a week of hands-on training, and the opportunity to learn a thorough interaction design process with a group of other professionals. Some highlights from the week and my biggest takeaways are below.
My Biggest Takeaways
I was already familiar with the interaction design process, but the course helped deepen my understanding of it through hands on activities. I discovered ways in which I had cut corners in my design process and how I could have a better end product if I spent more time initially considering business stakeholder goals, personas and sketching out scenarios.
Speaking of Sketching
I’ve always been a reluctant sketcher because I never thought I was very good at it. We did a lot of sketching, from user profiles to storyboards and wireframes, and it helped me gain more confidence and a better appreciation for its usefulness as a lightweight prototyping method.
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