From Lennon & McCartney to Holmes & Watson, popular culture is teeming with examples of creative pairs. When we think about famous creative partnerships like Eames & Eames, or creative problem solvers like Mulder & Scully, what’s special about them?
In addition to their individual genius, what makes these pairs so effective (and what we’re talking about when we advocate Pair Design) is that these are true thought partnerships, in which each person has…
- shared ownership of what they’re creating
- shared responsibility for making it
- great shared risks and rewards if they succeed or fail