…or, Why Silly Names Make Silly Personas, and 8 Tips to Getting Your Personas Named More Effectively
You’ve seen them before and unfortunately, you’ll see them again. Personas with names like Sarah the Security-Minded, Adam the Artist, Gloomy Gus, or Uzziah the Uppity Unix User. (Wait. You don’t have a persona named Uzziah?)
“What’s in a name? That which we call a rose / By any other name would smell as sweet.”
—Romeo & Juliet, Act II scene 2
A quick word about doing this sort of thing. Don’t. On one level, sure, it works. The alliteration helps you remember both the name and the salient characteristic that that persona is meant to embody. Who was Gus? Oh that’s right. The gloomy one.