A portfolio is the designer’s lifeblood—both a record of accomplishments and an implicit promise of quality. It’s also a sales pitch, a way to help others imagine how our work could apply to their problem. We want prospective clients to look at our body of work and think: This is how great my product could be.
As we sat down to re-think how we talk about what we’ve done in the past, and what we can offer in the future, we came to the realization that the work isn’t only about us. Yes, we’re proud of what we deliver to clients, but the truth is that the work we do is just the beginning of a client’s journey. After the applause and the handshakes and the goodbyes, our clients still have a business to run and competitors to best and industries to reinvent. Their success is not guaranteed, but we aim to give them a fighting chance.