On Friday, May 1st, Cooper's Design Education Strategist Nikki Knox chatted with 150 curious designers about the importance of personas and how to put them to work. Here are some of the highlights: 

On getting buy-in for research...


On getting stakeholders involved in persona creation...

On using personas in start-ups...

Join the UX Community on Slack to find all of the insights and advice from the conversation (or, of course, in the Putting Personas to Work workshop).