Cooper helps Chefs Feed launch new social features
Who do you trust for food advice? Review sites like Yelp are bloated and contain a cacophony of opinions. Others just aggregate shallow star ratings. Reviewers often have tastes and preferences that might not match your own. And even if you find a good restaurant, how do you know what is the best thing on the menu?
Currently available in nine US cities, the app doesn’t just tell you where to go, but also what to order, providing an insider’s look at each city’s eateries.
When Chefs Feed approached Cooper, the startup was about to make a big leap. Lots of people were downloading the app, but its functionality was limited to a few features like reading and bookmarking chefs’ reviews. With the user base expanding quickly, Chefs Feed needed a blueprint for making the app a platform for interaction between chefs and foodies. The app also needed features to help friends trade dish recommendations and share their passion for food. In short, the app was to get social.
Cooper developed an interface for the app that highlights the expert opinions of chefs, while creating a space for foodie friends to share tips and make dining plans. Social features like following and an activity feed increases the reach and influence of each chef and their foodie followers. The app also caters to the moments when you are just looking for what is good to eat around you, balancing immediate benefit with long-term engagement.
Make sure you try the app, and look for new features coming out in the next few months. This will be big.