The Drawing Board: Lyrical Travel

Here at Cooper, we find that looking at the world from the perspective of people and their goals causes us to notice a lot of bad interactions in our daily lives. We can’t help but pick up a whiteboard marker to scribble out a better idea. We put together "The Drawing Board", a series of narrated videos, to showcase some of this thinking. These aren’t meant to be slick, highly-produced demos—just some ideas we’ve thrown up on the board to stimulate thought and discussion. So enjoy. Discuss. Design.

This Drawing Board was inspired by Experimental Travel, also called Latourex, in which travelers play “games” that determine what they do and how they might do it while on the road. We are enamored of this idea, and wondered how it would translate to a service design with a mobile experience.

Nobody likes to feel like a tourist. When we look for guidance from typical sources, it can feel like we're all working off the same script and we're still not connecting to the real place. In this episode, we explore how people can use chance to find inspiration and authentic experiences when they travel.

The Drawing Board Episode 10: Lyrical Travel from Cooper on Vimeo.

Credits: Chris Noessel, Christina Worsing, Greg Schuler

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I love the idea of lyrical travel! Create an emotional experience of getting to know new places - and therefore gain emotional memories. Beautiful. Now we just need to get more free wireless access to allow all the travelers to benefit from technological innovative ideas :-)
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