The sCoop: week of December 12-16

This week we've been talking a lot about the past and future, possibly we are avoiding the stressful, immediate present which is measured against shipping dates. sums it up nicely.

Last week we wrote about Facebook's timeline. This week, FastCompany made a compelling argument as to why the Facebook timeline might not be good for certain brands.

That said, in the face of adversity Jawbone UP took some timely and noteworthy action. They announced a no-questions-asked refund policy.

Apple continues to impress Grand Central as the newest NYC store.... Genius! Talk about a marvelous intersection of the past, present, future.

Speaking of Apple, this tweet doesn't make the Andriod's future look too bright

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Similarly, this video make us wonder if the era of flashmobs has come to a close..

Instead of planning flashmobs, young heroes have moved on to greater aspirations like.. curing cancer. This has restored our hope and faith in future.
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Lastly, speaking of heroes and great things, while multitasking (holiday shopping) online we doubt you can avoid this beautifully crafted, inviting and elegant celebration of past heroes that define and shape our present lives. Enjoy! Hidden Heroes exhibit at the Vitra Design Museum.