Open studios are social good!

We recently hosted an open studio, with presentations about using social media for social good from Jennifer Aaker, co-author of The Dragonfly Effect, and Robert Chatwani, social media innovator and Head of Global Citizenship at eBay. It brought together over 100 people in laughter, tears, and inspiration. Throughout the evening, designers and organizations came together to explore how they could use social media for a variety of initiatives, such as forest preservation, energy conservation, and education. We’ve posted a few photos here, and we wanted to express our gratitude to the speakers and all in the community who took part.

Cooper Open Studio
Designers, social advocates, entrepreneurs, and developers chatted and mingled early in the evening

Cooper Open Studio
Robert shared his story about Sameer Bhatia and Vinay Chakravarthy, two friends diagnosed with leukemia

Cooper Open Studio
Jennifer spoke about the meaning of happiness, social media, and storytelling

Cooper Open Studio
Robert highlighted ways corporations with authentic, core social values that can still be profitable.

Cooper Open Studio
The evening was a great success and left many energized and inspired

In case you missed the evening, Robert’s original talk at the Stanford Business School is available to watch on YouTube: part 1, part 2, part 3.

Jennifer Aaker and Andy Smith are participating in several upcoming events and you can learn more about their book, The Dragonfly Effect, via their blog.

Our desired outcome for the event was not simply to inform but to encourage people to act. We highlighted a few opportunities for designers, developers and entrepreneurs to use their skills for social good but hope to share a broader scope of ways to get involved in the near future. If Robert’s talk about Teams Sameer and Vinay illustrated anything, it’s that each of us can have a large global impact given a clear, focused goal.

Thanks everyone for their interest and involvement in our open studio, and we’ll keep you posted on our events in 2011.

1 Comment

Thanksgiving | The Dragonfly Effect
[...] for Social Innovation at Stanford, Robert Chatwani, Social Media 4 Nonprofits and the team at Cooper. We also owe thanks to Malcolm Gladwell for writing about Dragonfly in the New Yorker and getting [...]

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