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A conversation with Ed Niehaus, new CEO of Cooper
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The Drawing Board: Our Building's Elevator
Here at Cooper, we find that looking at the world from the perspective of users and their goals makes us notice a lot of bad interactions in our daily lives. Being solution-minded designers, we can’t help but pick up a whiteboard marker to scribble out a better idea. (Just ask our partners and friends—we really can’t help ourselves).
This sort of thing makes a fun thought exercise, so we thought we’d share it with you as a series of narrated slide shows we’ve called “The Drawing Board.” These aren’t meant to be slick, highly-produced demos—just some ideas we’ve thrown up on the board to stimulate thought and discussion. So enjoy. Discuss. Design.
The Drawing Board: Our Building's Elevator on Vimeo.
Filed under: Cooper, Features, Innovation
Comments
What a beautiful episode. Thanx a lot! :)
Jan
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http://iatelevision.blogspot.com/
Even better: build a horizontal shaft to transport the elevator from the 0-21 shaft across to the 21-27 shaft, thereby eliminating the dual elevator problem and being very cool in the process!