SF Design Week 2015: A Closer Look at Cooper

Each summer during San Francisco’s Design Week we celebrate our craft with events and open studios. Drop by our studio to share drinks and eats, and explore our space.

What: Cooper’s Open House during AIGA's SF Design Week Studio Crawl

When: Tuesday, June 9th from 6pm-9pm

Where: Cooper’s Studio, 85 2nd St, 8th Floor, San Francisco, CA

RSVP here

On June 9th Cooper is opening it's doors for AIGA's annual Design Week Open Studio Tour. Join us!

Raising Leaders, the UX Boot Camp with Girls Leadership

Help parents raise resilient daughters that know who they are, what they believe, and how to express it.

Team up with Girls Leadership in the UX Boot Camp this August 11-14 to craft a strategy that nurtures relationships with parents as they influence the next generation of women leaders. 

Interested? Sign up now.

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Build your UX design skills while working on a real-world project for Girls Leadership in the UX Boot Camp this August 11-14, 2015.

Easy win: Mac OS

Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about copying and pasting in Mac OS. Hey, Apple! Here’s an easy win.

So you've copied a couple of files in Mac OS and you need to paste them in a folder with a lot of other files. You navigate to that folder, which you like to keep in list view, and right click to get the contextual menu where you expect to see a paste option.

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Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about copying and pasting in Mac OS. Hey, Apple! Here’s an easy win.

Customer Journey Map or Service Blueprint?

If you have a hammer, everything is a nail. If you have a service blueprint, everything is a detail to be nailed down, even if those details don’t contribute to your ultimate goal. To design and deploy services, it’s crucial to have both journey maps and service blueprints in your tool kit. This post will help you determine which tool is right for the job. 

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To design and deploy services, it’s crucial to have both journey maps and service blueprints in your tool kit. This post will help you determine which tool is right for the job. 

Because Personas

On Friday, May 1st, Cooper's Design Education Strategist Nikki Knox chatted with 150 curious designers about the importance of personas and how to put them to work. Here are some of the highlights: 

On getting buy-in for research...

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A recap of Design Education Strategist Nikki Knox's AMA on personas and UX design. 

Why Invisible Boyfriend Doesn’t Cut it for a Narcissistic Pessimist

A few months ago a bunch of us at Cooper discovered a new service for lonely single people. Surprisingly it wasn’t just another dating app where you swipe left or right within point-five seconds and hope that doesn’t make you a shallow human being. It’s called Invisible Boyfriend and it 100% guarantees you will find a boyfriend within minutes. The one slight problem is that the person you’re dating is a mother faking faker. That’s right, it’s all pretend. Yup, it’s come to the point where people are actually dating services. Obviously you can see why I was intrigued. 

I wasn’t exactly the service’s target… okay, I wasn’t even close to the target audience. Let me just tell you flat out, I hate relationships. No, it’s not because I’m not in a relationship, but secretly longing for one, and no, it’s not because I’ve developed a borderline unhealthy relationship with my cats. I’m just truly happy being single! I’m young, and I’m spending these years having fun instead of getting all kinds of tied down. However, I wanted to try it anyway. I thought, ‘dating a boyfriend that I create would almost be like dating myself: PERFECT!!’. 

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A few months ago a bunch of us at Cooper discovered a new service for lonely single people. The one slight problem is that the person you’re dating is a mother faking faker. That’s right, it’s all pretend. Yup, it’s come to the point where people are actually dating services. Obviously you can see why I was intrigued. 

Bringing Design Research Beyond the Transactional

Over the past year, I’ve had the pleasure of teaching Interaction Design Foundations, and Design Research, to sophomore students majoring in IxD at the California College of the Arts. It has been an incredibly rewarding experience, and one that I’ll continue in the next year.

While I’ve been teaching my students, they’ve also been teaching me. One of the reason I love teaching so much is because it keeps me fresh—it reminds me of where design comes from and what its core values are, it keeps me questioning the way we do things in the “working world,” and my students help me glimpse into where the future of design might lie. 

In this post, I’d like to share with you a good reminder they gave me related to design research.

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Don't let Personas get shelved

“What quantitative data do you have to back these personas up?” 

“We already know what our customers want. Our sales people are talking to them all the time.”

“Marketing has developed personas already. We can just use those.” 

(produces marketing segments and stereotypes rather than personas)

*crickets* Personas go on the shelf and are never heard from again.... 

 Heard something like this before?

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Personas are an amazing design tool, so how do we make sure they're being put to good use? 

Why We're Excited About Service Design

In the last few years, we’ve rapidly and intentionally grown our service design practice. Today, more and more of us have a perspective to share—and not just the designers! Service design touches everyone involved in the delivery of a service; accordingly, this post includes a few thoughts from designers, operations, and marketing at Cooper. 

Share your own thoughts using #servicedesign

Greg Schuler

For me, Service Design is all about freeing ourselves to think beyond small screens we design for (and have been engrossed in) for years. It’s the logical evolution of digitally centered UX. 

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Service design touches everyone involved in the delivery of a service; accordingly, this post includes a few thoughts from designers, operations, and marketing at Cooper.

6 Lessons for Service Blueprinting

Learning about customer experience, and how to leverage the service blueprint as a research tool, is essential for researchers and designers, as this will help them stay ahead in this rapidly changing world. 

This March, I was lucky enough to facilitate a Thinkshop with 25 designers attending the AIGA Y Design Conference. We left with some interesting conclusions around how to build and use service blueprints as research tools. 

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