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About Face 3: Foreword
by Alan Cooper
Goal-Directed Service Design
by Chris Noessel
Six Sigma and Goal-Directed Design
by Lane Halley
Myths and Measurements: Evaluating the ROI of Design
by Steve Calde
Ten Ways to Kill Design
by Kim Goodwin
Where Do Product Managers Fit?
by Jonathan Korman
2nd Edition Foreword Excerpt: The Inmates are Running the Asylum
by Alan Cooper
Features Talk, but Behaviors Close
by David Fore
Managing the Risk in Digital Customer Touch–Points
by Pat Fleck
Goal-Directed Content Management
by David Fore
5 Insights for Improving Product Development Cycle Success
by Pat Fleck
Innovate, One Step at a Time
by Pat Fleck
The High Risk of Low-Risk Behavior
by Wayne Greenwood
Three Traps
by Wayne Greenwood
Putting People Together to Create New Products
by Jonathan Korman
The Iteration Trap
by Alan Cooper