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Where does design belong in your organization?
Creating demand for design is no small achievement. Unfortunately, to reap the full benefits of design, you probably still have a lot of work to do on your organization’s structure, processes, and culture. Kim Goodwin discusses options such as bringing design in house vs. outsourcing; where to position design in your org chart; and the tradeoffs between positioning designers as centralized resources versus being associated with particular product teams.
Whiteboardability: Portraying human processes in memorable ways
Communicating design solutions isn't only about showing sketches; sometimes, the only way to end an argument or move forward is to refer back to findings articulated during design research. Chris Noessel describes "whiteboardability," his term for those qualities of a human-centered process diagram that make it simple and memorable enough for anyone on your product team to sketch at a moment's notice when the time is right.
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