Many think motion design is just about creating delight, but it's so much more than that. User experience is an ongoing story, and motion design helps create the flow of that story. Motion design is an essential tool in the designer's toolkit that extends the visual language and evokes the emotion of the brand.
When selling an idea to your client, static screens don’t always communicate your vision clearly, but incorporating well-designed motion helps show the bigger picture and the experience users are having.
Motion design helps your users’ brains orient themselves within any given screen and guides them to the actions they need to make.