Disrupting Healthcare – The UX Boot Camp: Emessence

Exploring ways to support patients with the neurodegenerative disease Multiple Sclerosis.

Imagine being diagnosed with a volatile disease that gets worse the longer it goes untreated. Now imagine a doctor telling you that the available drug therapy is only effective 40% of the time, and they won’t know if it’s actually working because symptoms are so unpredictable.

This is the reality for patients with Multiple Sclerosis (MS). We can do better.

For the November UX Boot Camp, we are partnering with Emessence, a healthcare startup that strives to help patients with MS to take back control. In four intense days, you’ll craft mobile design solutions that help MS patients manage their medical treatments and lifestyle in order to slow the disease progression and improve their quality of life.

Ready for the challenge? Come join us this November 18-21 for the UX Boot Camp: Emessence in San Francisco.

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8 teams. 3 designers. 1 mission.

In established professional sports, technology often seems like an afterthought, applied like a band-aid, forgotten entirely, or employed in unimaginative ways. Early this April, a start-up league called the National Pro Grid League approached Cooper with a new challenge – to help them introduce a new sport that has integrated technology from the start. Cooper has been working closely with the NPGL to design the fan experience, through interactive tools, infographics and Jumbotron graphics.

Working with the NPGL gave us the opportunity to flex our design muscles on a project that involved crafting the physical and digital fan experience. We’ve just had our first major user testing opportunity and we’ve walked away with a few lessons. Here’s what we’ve learned so far.

Working on this project has helped me remember that Interaction Designers need lots of tools within reach.

- Brendan Kneram, Interaction Designer

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The Next Factor: Cooper and Factor 14

Factor 14 is a startup developing both hardware and software focused on helping the four million patients currently taking oral anticoagulants manage their care remotely in the hopes of reducing healthcare costs and improving outcomes.

When Cooper connected with Factor 14 during the start-up’s incubation period at Rock Health, a design mentorship was born. Co-founders Ryan Bloom and Raman Talwar worked with Cooper designers Izac Ross, Lauren Ruiz, and Cale LeRoy for six monthly design sessions. We recently caught up with Ryan and Raman to ask them about their journey from premise to prototype….

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Design + Impact: Cooper’s UX Boot Camp with Kiva Zip

Human-centered design meets socially conscious entrepreneurship at Cooper’s Summer UX Boot Camp with Kiva Zip. Join us in our San Francisco studio August 12 – 15 to design innovative solutions for this exciting, early-stage venture from Kiva. Launched in 2012, Kiva Zip is a pilot program that enables individuals to make direct loans to entrepreneurs in Kenya and the United States without a 3rd party middleman.

In these times of global economic challenge, design solutions for creating sustainable wealth can have a lasting and meaningful effect. During this UX Boot Camp you will practice and stretch your design skills while helping Kiva Zip achieve their mission to enrich lender-borrower relationships and make possible 0% interest loans. Your design portfolio grows, and the world gets a little better — now that’s what we call impact.

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Cooper, Augmedix and Google Glass: No Real Estate? No Problem

Interaction designers today are really good at designing screens. Designing for Google Glass took us out of that comfort zone, and in some ways back to the basics. It reminded us of that truism that the raw building blocks of user experience are not screens—they are experiences.

Google Glass is in many ways not ready for prime time, but makes perfect sense for certain specialized applications, like what Augmedix has envisioned for doctors, who need to capture and reference key information while keeping their full attention on patients. Hands-free operation is one of the key strengths of today’s iteration of Glass. Medicine is particularly rich with hands-free mission critical use cases, and Augmedix is taking the first step down that path. Others are imagining similar applications for Glass, such as for first responders in emergency situations.

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Cooper helps Chefs Feed launch new social features

Who do you trust for food advice? Review sites like Yelp are bloated and contain a cacophony of opinions. Others just aggregate shallow star ratings. Reviewers often have tastes and preferences that might not match your own. And even if you find a good restaurant, how do you know what is the best thing on the menu?

The idea behind Chefs Feed is that the best food advice comes from experts – professional chefs, and friends with discerning taste.


Currently available in nine US cities, the app doesn’t just tell you where to go, but also what to order, providing an insider’s look at each city’s eateries.

When Chefs Feed approached Cooper, the startup was about to make a big leap. Lots of people were downloading the app, but its functionality was limited to a few features like reading and bookmarking chefs’ reviews. With the user base expanding quickly, Chefs Feed needed a blueprint for making the app a platform for interaction between chefs and foodies. The app also needed features to help friends trade dish recommendations and share their passion for food. In short, the app was to get social.

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HealthRally Gives You the Nudge You Need to Change Your Habits

Untitled-3.pngMost of us need an extra little boost (or nudge, or shove) to reach a goal. We can’t do everything alone, and our friends and families can be powerful support systems. The strength of these relationships is at the core of why we love HealthRally. They offer an intriguing new way for friends and family to motivate each other to reach important goals with rewards. You can post a goal and ask friends to support you along the way. Or, friends can proactively post a reward to encourage you to stick to a goal. For instance, if you want to lose a few pounds, I could offer a shopping trip for a new outfit in your new size as motivation to keep trying to lose weight.

We are thrilled to be working with HealthRally through our partnership with Rock Health, offering design mentoring and training to Rock Health’s start-ups. HealthRally is passionate, focused, and mission-driven, and 2012 is shaping up to be a great year for the company. Here are excerpts of a conversation with CEO & Co-founder Zack Lynch about what makes HealthRally so great.

What was the inspiration for creating HealthRally?

You, us and them. Anyone who has ever needed some extra motivation to help reach a goal. Whether it’s losing weight, getting better grades, taking medication, or running a marathon, it’s hard to stay motivated every day. So we created HealthRally as a way to bring your friends and family together to cheer you on, motivate you, and celebrate your success.

How will you know you’ve succeeded?

We are already succeeding. Our beta service launched in January and people are changing their lives, friends and family are motivating each other, and people are reaching goals with amazing rewards.

What do you do when you and your team need inspiration?

We go for a brisk walk up Potrero Hill and take in the view over San Francisco. We get energized thinking about all the innovation and passion occurring right in sight. Then, we hike over to Mr & Mrs Miscellaneous, a Dog Patch must, to reward ourselves with some very tasty ice cream.

What have you learned about human behavior through the process of creating HealthRally?

People really do want to see one another to succeed! They’ll do anything for each other, from cooking healthy meals to going on walks, as well as putting money on the line to help motivate one another to reach goals.

How are you using design to motivate people?

User experience is everything. Each element, from sign up through motivating your friends, each process must convey a sense of ease, fun, trust, and accomplishment. For example, to improve our sign up process, we designed a way for people to build their rally even if they weren’t signed in. This makes the initial product interaction easier and helps people play with our motivation service faster than if we required a lot of info right up front.

How is HealthRally different than other motivation and behaviorial change services out there?

Only HealthRally lets friends and family motivate each other with real money. We do this in a fun and social way to make sure that everyone is involved. We also designed a service called RallyCoach, which monitors the motivational momentum and nudges people to share experiences and motivate each other. We are seeing are amazing results!

Tell us about how you’ve been working with Cooper to evolve your product.

Cooper immediately seized on the opportunity to evolve the initial customer experience with a deeper sense of emotional relevance. We walked through the users mindsets and redesigned landing pages to highlight the sense of support and gratitude people can have from using our product.

What’s your next big hurdle?

Taking advantage of the opportunities in front of us and new ones that continue to arise. Startups are built with great people, so attracting and retaining the best team will continue to be a major focus of our internal efforts.

What goals do you have for HealthRally this year?

Grow! We just signed a deal to be the “at home” version for a new reality weight loss TV series on NBC in Chicago called “Put Your Money Where Your Mouth Is” where contestants get paid to lose weight. We want to go national with the show as it gets adopted in new markets, building out brand relationships to complement the rewards being given by friends and family.

What are you most proud of about HealthRally?

Making a service that helps people get excited about and energized to support one another, no matter what it takes.

If HealthRally won a (pretend) award, what would it be?

The Healthy Human Award given out to companies that inspire millions to get and stay healthy!
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Vote for the TaskRabbit iPhone app!

Last summer, Cooper partnered with TaskRabbit and Pivotal Labs to design their new iPhone app. The app works with their service to help people who need help with simple tasks—anything from walking the dog, standing in line at the DMV, or moving furniture—with “Rabbits,” a network of background-checked and pre-approved individuals who have the skills and time available to complete tasks.

The TaskRabbit iPhone app has been nominated for the 2011 Crunchies and the 2012 IxDA awards. This week, you can vote for the app in both awards and check out the other nominations.

The TaskRabbit project

Posting a Task is super easy

The TaskRabbit service is continuing to expand in new cities, including Austin, and we’re excited to see their service evolve and grow. Congratulations to Leah Busque for her nomination as Founder of the Year in the Crunchies also.

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Cooper helps Streetline launch smart parking app Parker

parker
Credits: Faith Bolliger, Golden Krishna, Peter Duyan, Jayson McCauliff, Suzy Thompson, Nick Myers

If you own a car in a city like San Francisco, you’ve probably experienced that particular mix of rage and despair as you drive around your block for the umpteenth time, looking for a parking space. Maybe you’ve even thought to yourself, “There has got to be a better way!” as you finally bumper car park along the curb blocks from home. Thanks to the folks at Streetline, there is a better way.

Streetline worked with Cooper to create Parker, an app for iPhone and Android that helps drivers easily locate and pay for available parking. When we began, Streetline was an early-stage start-up operating under intense pressure to deliver to market. We worked closely with their developers to bring predictability and order to a process that is wasteful (of resources and time) in addition to being stressful.

Big congratulations to the Parker team for shipping an amazing product &emdash; and securing an additional round of funding!

Get Parker in the App Store, and learn more about our work with Streetline in our case study. Speaking of parking, you can even auction off your spot with Parking Auction. Read More

Cooper helps TaskRabbit design new iPhone app for help with chores

TaskRabbit’s service connects people who want help with simple tasks—anything from walking the dog, standing in line at the DMV, or moving furniture—with “Rabbits,” a network of background-checked and pre-approved individuals who have the skills and time available to complete tasks.

TaskRabbit
With a design ideal for mobile task posting, the app provides a simple, seamless process for securing extra help.

Cooper designers collaborated closely with developers at Pivotal and the TaskRabbit team to design a user experience specifically optimized for busy, on-the-go people, offering timely help for folks with unfinished errands or other tasks. With just a spin of the wheel and a few taps, the app enables a task to be posted on the TaskRabbit service network in a matter of seconds with minimal, if any, typing.

TaskRabbit
Credits: Faith Bolliger, Jim Dibble, Glen Davis, Tim McCoy and Nick Myers.

TaskRabbit, has more than 1,500 runners in San Francisco, Boston, Los Angeles, and Orange County fulfilling up to 3,000 tasks per month and they just opened the service in New York City.

Congratulations to the TaskRabbit team, as the new app release has been featured on Mashable, TechCrunch, and Forbes and has received great reviews.

Download TaskRabbit at the App Store and start getting stuff done! Read More