By Rob Vanasco, @nocuberequired
“Please sign my petition asking for M&M’s to be made without artificial dyes.”
That was the plea of a mom of two kids. In 2014, realizing the petroleum-based dyes in her son’s M&M’s were causing adverse effects to his behavior, Renee Shutters partnered with the Center for Science in the Public Interest (CSPI) to help her son and other parents dealing with similar situations. She wanted to rally people to ask the makers of M&M’s to stop using harmful dyes.
It seemed like a difficult task, but Renee found Change.org, which enables people to start a petition around virtually any topic and share it via social media. Renee received 217,123 electronic signatures in support of her cause over two years. In this forum, people shared their stories and discussed how removing dyes helped their kids.
In February of 2016, M&M’s announced they would no longer use toxic dyes in the production of M&M’s. Renee’s petition was a confirmed victory. If you visit Change.org, you will see a long list of similar victories. People are making a difference in their communities, and around the world, by using this technology.
But, what if you want to do more?
What if you want to go beyond the limits of a petition and rally people around a cause?
What if you want to organize people within a community?
How do you engage and motivate that group?
How do you provide that group with a delightful experience while giving them the tools they need to accomplish their mission?
These are the questions that leaders at Change.org asked the participants of UX Boot Camp to address.
Cooper’s UX Boot Camp allows participants to learn the art and science of user experience design, and to put it immediately into practice with a real-life client. So when my company encouraged me to consider professional development opportunities, I researched all the options out there. I reviewed all the workshops offered by Cooper U, and UX Boot Camp was exactly what I was looking for.