At every conference session I’ve gone to, someone has asked some variant of “this all sounds great, but how do I sell it to my company?” This is especially true when talking about processes seen as business cost centers, like design. To the initiated, it makes no sense why anyone would try to build a product any other way. Yet our business partners look on these same strategies with a cold eye, blinded to anything but added expense. Add this to frustrations such as impending deadlines and frivolous demands, and it’s no wonder many interaction designers have great theories, but no way to put them into practice.
In March, Cooper U hosted their Design Leadership workshop, which teaches the skills needed to meet these problems head on.