Posts about Journalism


UX Boot Camp with Marketplace Money

Old School Radio Meets the Digital Age

Take a look inside Cooper's June, 2013 UX Boot Camp with American Public Media’s Marketplace Money radio show, where students explored the next horizon of audio programming—a paradigm shift from broadcast to conversation-based platforms.

The Challenge
Students rolled up their sleeves to help the show respond to the trend away from traditional radio by finding the right mix of alternative distribution platforms. Marketplace Money came equally ready to take a radical departure from their current format in order to create a new model that redefines the roles of host, show, and audience in the digital age. To reach this goal, students focused on designing solutions that addressed three big challenges:

  1. Engage a new, younger audience that is tech savvy, and provide easy access to content via new platforms, such as podcasts, satellite radio shows, and the Internet.
  2. Inspire audience participation and contribution. Facilitate conversations and inspire people to share their personal stories so that listeners can learn from each other.
  3. Design ways for the host to carry an influential brand or style that extends beyond the limits of the show and engage with the audience around personal finance, connecting with listeners in ways that are likeable, useful, and trustworthy, making the topic of personal finance cool, fun and approachable.

At the end of the four-day Boot Camp, student teams presented final pitches to Marketplace Money, and a panel of experienced Cooper designers offered feedback on their ideas and presentations. In the following excerpts from each day, you can test your own sensory preferences for receiving content as you see, hear and read how design ideas evolved at the Boot Camp, inspiring new relationships between people and radio.

Marketplace Money Class

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Old School Radio Meets the Digital AgeTake a look inside Cooper's June, 2013 UX Boot Camp with American Public Media’s Marketplace Money radio show, where students explored the next horizon of audio programming—a paradigm shift from broadcast to conversation-based platforms.The Challenge Students rolled up their sleeves to help the show respond to the trend away from traditional radio by finding [...]

Explore New Interaction Paradigms at UX Boot Camp: Wikimedia

Advance and apply your UX design skills to a meaningful real-world problem in this intensive, hands-on workshop

BootCamp_WEB

This September, join Wikimedia, Cooper, and design-thinkers from around the world as we find new ways to spread knowledge through mobile Wikipedia. In this four-day workshop, you’ll use new UX skills to make mobile content contribution more approachable, intuitive, and less reliant on traditional input methods like typing. If you’ve wanted an excuse to explore new interaction paradigms and stay ahead of the design pack, this is your chance. Best of all, you get to do all of that in the creative classroom setting of Alan and Sue Cooper’s 50-acre ranch in Petaluma, CA.

Register now: UX Boot Camp: Wikimedia September 17-20, Petaluma, CA

What’s in it for you?

  • Learn new interaction techniques and approaches under the guidance of industry leaders, including Alan Cooper
  • Learn how to think through a problem from both a design and business perspective, rather than blindly applying methods by rote.
  • Energize your practice and make new connections by working on a real-world challenge with peers from around the world.
  • Beef up your portfolio with a smart, new design concept
  • Pick up leadership and collaboration skills that will help you better navigate your work environment.

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Advance and apply your UX design skills to a meaningful real-world problem in this intensive, hands-on workshopThis September, join Wikimedia, Cooper, and design-thinkers from around the world as we find new ways to spread knowledge through mobile Wikipedia. In this four-day workshop, you’ll use new UX skills to make mobile content contribution more approachable, intuitive, and less reliant on traditional [...]

Learning by Design: It's Not What You Know, But How You Learn

Featured on GOOD

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How do you learn to think through a problem rather than apply a method by rote?

Learning design methods in four short days is a tall order. In this article, Kendra Shimmell goes deep into the teaching techniques she and her fellow teachers employ to encourage students of Cooper's UX Boot Camp to think through the challenge they face and arrive at their own solution. Through this exercise, students build problem-solving muscles that serve them in their career and in their life.

From the article

“Finding an innovative solution often involves getting lost. It's like setting out to find treasure with just a map and a compass—you may encounter mountains, seas, and wild animals along the way, and how you choose to navigate those challenges releases your particular gifts and skills. Likewise, the Boot Camp provides its participants with a goal and tools to self-direct their thinking.”
Read the full article over at GOOD

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Featured on GOOD How do you learn to think through a problem rather than apply a method by rote? Learning design methods in four short days is a tall order. In this article, Kendra Shimmell goes deep into the teaching techniques she and her fellow teachers employ to encourage students of Cooper's UX Boot Camp to think through the challenge [...]

The revolution will be portable: Understanding the tablet opportunity for alternative media

The Association of Alternative Newsmedia's 2012 Web Conference was held in San Francisco and attended by publishers, editors, and owners from over 130 of North America's alternative news organizations. Stefan Klocek spoke about how alternative news organizations can bring their content to the emerging platform of tablets in "The Revolution will be Portable: Understanding the Tablet Opportunity" session. He highlighted unique qualities of the tablet for local news consumption and gave an overview of how organizations with a cultivated and established brand presence can deeply engage with their audience. View Stefan's presentation below or download it.

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Stefan Klocek gives a talk to the Alternative News Media about the unique qualities of the tablet as a medium for news consumption and follows with an overview of four different ways that alternative media organizations could develop a presence on the tablet. The big opportunity is for brands which have cultivated and established themselves as the source for local to leverage this into a deeply personal engagement with their audience on the tablet.